Genius idea. We’ve been at this for a lot of years — 30, to be exact. This wealth of experience creates powerful knowledge in today’s ever-changing health care climate. We work hard to deliver intelligent insights and smart strategies that produce results.
Ta da! Everyone knows that an inspired concept is born from strong strategy. We ideate, collaborate and create … passionately pushing ourselves to pair stop-you-in-your-tracks headlines and visually stunning designs — time after time.
Here’s the plan. Whether it’s market assessment, research, audits, communication planning, public relations or social media, we think before we do and pass our well-thought-out solutions on to you. It’s a prescription for success.
Smart. Creative. Strategy. For Health Care. We are the experts in how people choose health care. We seize opportunities, develop solid strategies, produce compelling creative and get you results.
the newest
previousCommunity Health Center of Branch County
New Orthopedic Surgeon Campaign
To welcome a new orthopedic surgeon to the community, we created a tidy print and outdoor campaign for CHC. It not only introduced Dr. Mayer’s sports medicine and orthopedic expertise, but also communicated the many advantages that quality orthopedic care provides.
Memorial Hospital of Union County
“The One” Breast Cancer Awareness Campaign
This cohesive breast cancer awareness initiative consisted of three print ads, outdoor and numerous other unique marketing tactics that reinforced the importance of education and screenings. It also reminded patients that Memorial was “the one place to go” for their breast health needs.
Saint Francis Medical Center
I Hate Cancer
The multimedia campaign debuted with the opening of a state-of-the-art cancer institute. The messaging was crafted to show the clinical team’s strength, the region’s new cutting edge technology and Saint Francis’ daily commitment to fight cancer.
Saint Francis Medical Center
Orthopaedic Sprint Campaign
To “up” Saint Francis’ presence in select areas, an orthopaedic campaign informed consumers about its nationally recognized, award-winning program. Focusing on both joint replacement and sports injuries, the campaign boldly captured what people need to feel better and get back to life.
Food Pantry of Waukesha County
Awareness Campaign
To raise awareness about close-to-home need and attract donations, this campaign’s focus was on the working poor and nontraditional clients hit by the economic downturn.
Saint Francis Medical Center
Pink Up Cape Campaign
This bold campaign, tied to National Breast Cancer Awareness Month, used symbolic pink to promote regular mammograms and drive patient volume to Womancare.
Carle Foundation Hospital
Annual Member Meeting
Building excitement around a five-year strategic plan and overarching new vision that showcases Carle’s goal to become a world-class health care provider.
the scoop
More than a 50/50 chance, the emergence of the e-patient
The other night when I began watching the movie 50/50, there it was within the first 15 minutes – health care communicators can no longer ignore the number of patients who are looking online for health information.
Platinum MarCom Award Case Study: Pink Up Cape™
AwardsMarketingCreativePublic RelationsStrategy
2011 marked the second annual Pink Up Cape campaign, an awareness effort developed specifically for October, National Breast Cancer Awareness Month. In addition to an awareness campaign, this year’s Pink Up Cape had additional objectives: highlight Saint Francis’ commitment to fighting breast cancer with leading-edge technology at the recently opened Cancer Institute, increase mammogram appointments at Womancare, and increase donations to Dig for Life by 10%.
Wrapping Up 2011 with a BANG!
AwardsMarketingCreativePress ReleaseStrategy
The Roberts Group Recognized for Outstanding Achievements in Health Care Marketing
The Roberts Group and its client, Saint Francis Medical Center recently won eight Show-Me Excellence Awards – including two for first place – for excellence in health care marketing from the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM).
the events
February 01, 2012
American Heart Month
February is American Heart Month, a time to battle cardiovascular disease and educate Americans on what we can do to live heart-healthy lives.
…February 01, 2012
National Cancer Prevention Month
February is National Cancer Prevention Month, educating all to choose healthy behaviors and avoiding exposure to environmental risk factors.
February 01, 2012
National Senior Independence Month
February is National Senior Independence Month, a time for senior citizens to evaluate their lifestyles with help from family and friends.
