What's Up With Your Colon
This thought-provoking campaign, which included print, direct mail and web ads, worked effectively to promote two key messages: colon cancer awareness and prevention, plus the opening (and open house) of the new Center for Digestive Diseases facility at Saint Francis.
New Orthopedic Surgeon Campaign
To welcome a new orthopedic surgeon to the community, we created a tidy print and outdoor campaign for CHC. It not only introduced Dr. Mayer’s sports medicine and orthopedic expertise, but also communicated the many advantages that quality orthopedic care provides.
Pink Up Cape 2011
This powerful awareness campaign, which runs annually during National Breast Cancer Awareness Month, uses bold colors and messaging to promote regular mammograms. Other goals are to drive patient volume to Womancare and also highlight the “Dig for Life” charitable mammography program.
Partners for Humanity
To raise awareness about close-to-home need and attract donations, this campaign’s focus was on the working poor and nontraditional clients hit by the economic downturn.
Take a Step in the Right Direction
The goal of this ad campaign was to highlight a variety of podiatry issues – and also podiatry expertise offered by a new physician at Bay Area Medical Center. Ads addressed painful symptoms and long-term problems associated with foot conditions, which helped to create relatable stories for consumers.
we get it
so get to know us
(really, you should)
Its Academic: Credentials and Degrees
The Associate Press (AP) Stylebook has many rules for handling academic degrees and credentials. The editors aren’t trying to torture us, as much as it may seem like it. No, they are striving for consistency and clarity. First, let’s look at credentials.
Featured Case Study
Saint Francis Medical Center is a 280-bed facility in Cape Girardeau, Mo., that serves more than 650,000 people throughout southeastern Missouri and portions of Illinois, Kentucky, Tennessee and Arkansas.
Smart. Creative. Strategy. For Health.