Know The Signs
This robust and conceptually rich cardiac campaign really made its mark in the Cape Girardeau community. By using memorable characters to embody heart attack/disease signs and symptoms, we created an impactful message that raised heart disease awareness and highlighted the Heart Hospital staff and services.
Healthy Living/Weight-loss Campaign
Our engaging "What Do You Have to Lose?" campaign was created to raise community awareness about Saint Francis' three key weight-loss programs: Fitness Plus, The Healthy Weigh and Weight Loss Solutions. The first of its kind to highlight all three different services together, the campaign launched January 1 to sync with New Year's resolutions, and utilized an interactive microsite, a variety of web banner ads, a direct mail campaign, a large outdoor presence and a series of print ads.
Pink Up Cape
This powerful awareness campaign, which runs annually during National Breast Cancer Awareness Month, uses bold colors and messaging to promote regular mammograms. Other goals are to drive patient volume to Womancare and also highlight the “Dig for Life” charitable mammography program.
Partners for Humanity
To raise awareness about close-to-home need and attract donations, this campaign’s focus was on the working poor and nontraditional clients hit by the economic downturn.
Weight Loss Solutions Bariatric Surgery Campaign
Saint Francis recently opened a new bariatric surgery center, Weight Loss Solutions, to help combat the rise in obesity. To introduce it and its physician, and to also motivate prospective patients, we crafted a feel-good campaign that featured the things in life (grandkids, joints, heart, confidence) that would be positively impacted by a person’s weight loss. The campaign consisted of a series of print ads, a direct mail piece and brochure.
we get it
so get to know us
(really, you should)
Shopping With Dietitians
Hundreds of dietitians and nutrition experts are emerging as a major marketing force at supermarket titans such as Wegmans and Giant Eagle. Once confined to hospitals and offices, dietitians have become a marketing weapon within supermarket chains to aid shoppers seeking the best foods to drop weight, battle diseases or avoid allergic reactions.
Featured Case Study
Saint Francis Medical Center is a 280-bed facility in Cape Girardeau, Mo., that serves more than 650,000 people throughout southeastern Missouri and portions of Illinois, Kentucky, Tennessee and Arkansas.