The Roberts Group

Smart. Creative. Strategy. For Health.

Know The Signs campaign 2 campaign 3 campaign 4 campaign 5
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Know The Signs

This robust and conceptually rich cardiac campaign really made its mark in the Cape Girardeau community. By using memorable characters to embody heart attack/disease signs and symptoms, we created an impactful message that raised heart disease awareness and highlighted the Heart Hospital staff and services.

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Healthy Living/Weight-loss Campaign

Our engaging "What Do You Have to Lose?" campaign was created to raise community awareness about Saint Francis' three key weight-loss programs: Fitness Plus, The Healthy Weigh and Weight Loss Solutions. The first of its kind to highlight all three different services together, the campaign launched January 1 to sync with New Year's resolutions, and utilized an interactive microsite, a variety of web banner ads, a direct mail campaign, a large outdoor presence and a series of print ads.

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Pink Up Cape

In 2013, Pink Up Cape™ reached heights only dreamed about, surpassing all records set in previous years. This year’s theme, “A Reason to Believe,” tied in real inspiration from both survivors and co-surviors along with support from the community in a way that touched hearts and provided hope to the region. Along with traditional media support, the campaign included everything from a kickoff event to pink bridges, buildings, medical gloves, and uniforms to a wall for survivors, co-survivors and community supporters to share their “Reason to Believe.”

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Partners for Humanity

To raise awareness about close-to-home need and attract donations, this campaign’s focus was on the working poor and nontraditional clients hit by the economic downturn.

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Weight Loss Solutions Bariatric Surgery Campaign

Saint Francis recently opened a new bariatric surgery center, Weight Loss Solutions, to help combat the rise in obesity. To introduce it and its physician, and to also motivate prospective patients, we crafted a feel-good campaign that featured the things in life (grandkids, joints, heart, confidence) that would be positively impacted by a person’s weight loss. The campaign consisted of a series of print ads, a direct mail piece and brochure.

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Grammar Rules are not Made to be Broken

Anyone who writes any kind of copy knows the grammar police are always close by, looking to blow their whistles at writers for breaking grammar and spelling rules.

Even recording artist Weird Al Yankovic has gotten into the act. On his hit album, he does a parody of the popular “Blurred Lines” song with a “Word Crimes” song. Weird Al’s lyrics bring attention to such grammatical missteps as using the letters “b” and “c” for the actual words “be” and “see,” understanding the difference between less and fewer and spelling espresso with an “x.”

Since more people have become involved with social media through Facebook, Twitter and personal blogs, these people are writing their own copy, and then pushing that button for the whole world to see and read. Once the copy is out there to be seen, it looks like basic grammar and spelling rules are being forgotten. Or, perhaps the writer was too dependent on spell-checker.

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Featured Case Study

featured case studyAn annual campaign to promote the importance of colonoscopy screenings during National Colorectal Cancer Awareness Month. Target audience was identified as adults 50 years of age and older in Milwaukee, Waukesha, Racine and Kenosha counties. Overall goal is to position GI Associates as not only a regional, but a national leader in digestive disease care, treatment and research.

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