Know The Signs
This robust and conceptually rich cardiac campaign really made its mark in the Cape Girardeau community. By using memorable characters to embody heart attack/disease signs and symptoms, we created an impactful message that raised heart disease awareness and highlighted the Heart Hospital staff and services.
Healthy Living/Weight-loss Campaign
Our engaging "What Do You Have to Lose?" campaign was created to raise community awareness about Saint Francis' three key weight-loss programs: Fitness Plus, The Healthy Weigh and Weight Loss Solutions. The first of its kind to highlight all three different services together, the campaign launched January 1 to sync with New Year's resolutions, and utilized an interactive microsite, a variety of web banner ads, a direct mail campaign, a large outdoor presence and a series of print ads.
Pink Up Cape
In 2013, Pink Up Cape™ reached heights only dreamed about, surpassing all records set in previous years. This year’s theme, “A Reason to Believe,” tied in real inspiration from both survivors and co-surviors along with support from the community in a way that touched hearts and provided hope to the region. Along with traditional media support, the campaign included everything from a kickoff event to pink bridges, buildings, medical gloves, and uniforms to a wall for survivors, co-survivors and community supporters to share their “Reason to Believe.”
Partners for Humanity
To raise awareness about close-to-home need and attract donations, this campaign’s focus was on the working poor and nontraditional clients hit by the economic downturn.
Weight Loss Solutions Bariatric Surgery Campaign
Saint Francis recently opened a new bariatric surgery center, Weight Loss Solutions, to help combat the rise in obesity. To introduce it and its physician, and to also motivate prospective patients, we crafted a feel-good campaign that featured the things in life (grandkids, joints, heart, confidence) that would be positively impacted by a person’s weight loss. The campaign consisted of a series of print ads, a direct mail piece and brochure.
we get it
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Hear Ye, Hear Ye! TRG will be speaking at WHPRMS!
Who will be having two respectable healthcare marketing leaders speak at the upcoming Wisconsin Healthcare Public Relations & Marketing Society (WHPRMS) annual conference? The Roberts Group! Barbara Thompson, President and CEO, and Erin Anderson, Account Leader, will be delivering impactful and actionable presentations in September. This is a must-attend event for those who wish to elevate their healthcare marketing, public relations and business development.
Featured Case Study
An annual campaign to promote the importance of colonoscopy screenings during National Colorectal Cancer Awareness Month. Target audience was identified as adults 50 years of age and older in Milwaukee, Waukesha, Racine and Kenosha counties. Overall goal is to position GI Associates as not only a regional, but a national leader in digestive disease care, treatment and research.