The Roberts Group

Smart. Creative. Strategy. For Health.

Orthopaedic Campaign campaign 2 campaign 3 campaign 4 campaign 5
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Orthopaedic Campaign

This campaign featured three memorable TV spots that use still photos to capture the essence of Bay Area’s three-pronged orthopaedic program: joint replacement, sports medicine and work-related injuries.

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Tea Leaves Marketing and Collateral

To help Tea Leaves with its marketing efforts, The Roberts Group designed multiple collateral pieces, along with its website and direct mail template creation.

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Our Nurses Make Us better

We designed a general branding campaign for Saint Francis that celebrated its nurses …

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Bay Area Medical Center Heart & Vascular Services Direct Mail Campaign

A robust direct mail campaign was created to highlight the offerings of Bay Area Medical Center’s Heart and Vascular Services.

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Weight Loss Solutions Bariatric Surgery Campaign

Saint Francis recently opened a new bariatric surgery center, Weight Loss Solutions, to help combat the rise in obesity. To introduce it and its physician, and to also motivate prospective patients, we crafted a feel-good campaign that featured the things in life (grandkids, joints, heart, confidence) that would be positively impacted by a person’s weight loss. The campaign consisted of a series of print ads, a direct mail piece and brochure.

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A Special Session for Those New to Healthcare Marketing

Lori Bruss, Executive Vice President at The Roberts Group, is stopping in at ISHMPR (Illinois Society for Healthcare Marketing & PR) this week for their 2014 Fall Conference and will be speaking on Friday, 10/22. Her presentation is, Healthcare Marketing – What You Need to Know. Below is a quick overview.

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Featured Case Study

featured case studyAn annual campaign to promote the importance of colonoscopy screenings during National Colorectal Cancer Awareness Month. Target audience was identified as adults 50 years of age and older in Milwaukee, Waukesha, Racine and Kenosha counties. Overall goal is to position GI Associates as not only a regional, but a national leader in digestive disease care, treatment and research.

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