Marengo Memorial Hospital
Branding

 

Issue: Marengo Memorial Hospital in Marengo, Iowa, needed a marketing plan with strategic communications to inform the community, stakeholders and even employees about the high-quality medical services available to them.

 

Strategy: Conduct a marketing assessment and develop strategic communications to support identified goals. A campaign mix of print ads, brochures, direct mail and Web site updates provide a cost-effective way to deliver key messages consistently and with frequency, maximizing the value of each marketing dollar.

 

Results: The client experienced double-digit growth and exceeded goals in key services. Emergency Department’s goal: Increase volume by 10 percent; actual increase: 26 percent. Lab’s goal: Increase volume by 18 percent; actual increase: 31 percent. X-ray’s goal: Increase volume by 22 percent; actual increase: 22.8 percent. Acute inpatient’s goal: Increase volume by 24 percent; actual increase: 43.8 percent.