Carle Foundation Hospital
Nurse Recruitment

 

Issue: A nationwide nursing shortage has affected Carle Foundation Hospital, a 305-bed regional care hospital in Urbana, Ill.

 

Strategy: Create an integrated nurse recruitment campaign using new media, including personalized URLs (PURLs), along with traditional tactics to drive the audience to a micro Web site.

 

Results: Twenty-two percent of visitors to the micro Web site asked that a Carle Foundation Hospital recruiter contact them. In total, 89 nurses were hired. The hospital was so pleased that it asked us to implement the same strategy for pharmacist and physical therapist recruitment.