OSF Saint Francis Medical Center
Center for Health Opening

 

Issue: OSF Saint Francis Medical Center in Peoria, Ill., needed a plan to promote the opening of its new outpatient Center for Health, focusing on quality care and a patient-friendly environment.

 

Strategy: Jump-start a two-phase strategic campaign with 15-second television and outdoor teasers. Build on interest generated from the teaser campaign with radio, print, direct mail, TV and outdoor ads to highlight the features and benefits of the OSF Saint Francis Center for Health.

 

Results: Volumes at the Center for Health have continued to increase. Additional services have been added since the center opened.