Archive: June, 2015

Get to Know: Laura Gazzana Pagel

Loyal. Prepared. Grounded. Those are a few words to describe The Roberts Groups Media and Research Director, Laura Gazzana Pagel. A graduate of Pius XI High School in Milwaukee, Wis. and UW-Madison, Laura holds a degree in communication arts. With more than 20 years of media experience, Laura has been with The more

Behind the Scenes: Nurse Branding Campaign

A Look at the Creative Sequence During a client meeting last spring, discussions began about their upcoming branding campaign. Should we look at physicians/specialists? What about innovative technology? Highlight remodeling or campus expansion?  Then there was a pause. We NEED to do something with our nurses. Our nurses make us a more