Archive: September, 2016

5 Things We Learned at SHSMD 2016

The Roberts Group gleaned several insights from the Society for Healthcare Marketing Strategy and Development (#SHSMD2016) Conference in Chicago earlier this month. Here are some of our favorite healthcare marketing takeaways with lifestyle learnings included!   Culture > Strategy In Chip Madera’s closing keynote, Leading Others Through Difficult Times, we learned that ...read more

5 Ways to Prepare for a Convention

As the Society for Healthcare Marketing and Development (SHSMD) (pronounced “sssshhhhhh-mid) convention approaches, the team who will represent The Roberts Group (TRG) continues to prepare. With my double acronyms out of the way (hey, I do work at an agency, it is kind of our thing), I am happy to ...read more