Archive: October, 2016

WHPRMS: Madison – TRG-style

The TRG team is still on a high from an outstanding conference in Madison last week. What a thrill to have two of our team members present at Wisconsin Healthcare Public Relations and Marketing Society’s (or “WHPRMS” for those of us in the industry) annual three-day conference. Our presentation topics could ...read more

Centralized Marketing – Let’s Discuss

We were recently asked our opinion on centralized or decentralized marketing. It should come as no surprise that we are advocates of centralized marketing. First, that puts marketing plans and execution in the hands of people who know marketing. We have trained hard in marketing as an orthopedic SBU director has ...read more

Are Your Doctors Being Heard?

Now more than ever, compelling storytelling — and incredible stories — are transforming the healthcare landscape. And these cohesive stories successfully come together by collecting, researching, listening and telling real stories that highlight doctor know-how, hone in on patient health and education, celebrate community wellness and so many more.     YOU can ...read more