Archive: December, 2016

The Roberts Group Promotes Erin Wainscott

Like a Phoenix, Wainscott Rises to Account Manager We are pleased to announce that Erin Wainscott has been promoted to Account Manager. Erins enthusiasm and strong work ethic is backed with a degree in communication from the University of Wisconsin-Green Bay (hyperlink, http://www.uwgb.edu/). Go Green Bay Phoenix (and Packers)! In her new ...read more

Spark the Chain Reaction of Gratitude

Several years ago, I delivered a keynote presentation at a Midwest healthcare marketing convention. As President and CEO of The Roberts Group (TRG), I talked about igniting the spark and shared research findings that showed one of the ways high performers light the flame is by seeking out mentors. Something in ...read more

7 Tips for Event Marketers Who Fundraise

Pink Up Case Study An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up movement started, and advice for marketing your next event/fundraising endeavor. Know your roots Back ...read more