Archive: December, 2016

The Roberts Group Promotes Erin Wainscott

Like a Phoenix, Wainscott Rises to Account Manager We are pleased to announce that Erin Wainscott has been promoted to Account Manager. Erin’s enthusiasm and strong work ethic is backed with a degree in communication from the University of Wisconsin-Green Bay. Go Green Bay Phoenix (and Packers)! In her new role, Erin ...read more

Spark the Chain Reaction of Gratitude

Several years ago, I delivered a keynote presentation at a Midwest healthcare marketing convention. As President and CEO of The Roberts Group (TRG), I talked about igniting the spark and shared research findings that showed one of the ways high performers “light the flame” is by seeking out mentors. Something ...read more

7 Tips for Event Marketers Who Fundraise

Pink Up Case Study An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up™ movement started, and advice for marketing your next event/fundraising endeavor.   Know your roots Back ...read more