Archive: November, 2017

Nielsen Data and Research: One of the Many Tools in Our Media Toolbox

What’s Up with Nielsen? Since the 1950s the Nielsen ratings system has been the leading source of television audience measurement information. Initially, ratings were gathered by viewer “diaries”, with consumers self-recording their viewing habits. Today, in the new world … full of data, metrics and messaging, Nielsen has developed new standards more

Kickstart the Season of Giving With #GivingTuesday

On the first Tuesday following Thanksgiving, nonprofit organizations and foundations alike encourage communities to participate in a global day of giving known as Giving Tuesday. Originally launched in 2012 by two organizations, New York’s 92nd Street Y and the United Nations Foundation, Giving Tuesday has increased by 317 percent! This more