Let's Talk About It.

How can you change the tide, regain control and put some horsepower behind your marketing efforts? The answer: Think and act like an agency. Thinking like an agency requires you to think from the “outside-in.” By doing so, you and your team can offer perspectives and strategies that broaden the view of your health care organization, create discussion, and expand the creativity of initiatives and projects you implement.

Today’s consumers are different. They don’t care about our marketing chatter. It isn’t enough to craft your message, apply a little creative writing and snazzy artwork, and simply dump your message into the market. As marketers, we must find ways to engage our target audience in a dialogue and reach them in the moment of need. Here are some top ways to start talking with your customers – rather than at them.

SHSMD 2011 or Bust! Our bags are packed and we are ready for the SHSMD Connections Conference to begin this Wednesday.

As a physician liaison, clinical manager or health care marketer, one of the most difficult audiences to appeal to and get a response from is your own medical staff. Because we face a national shortage of physicians, physicians now have less time and more to do than ever. Below are some tried-and-tested techniques for connecting with your doctors, catching their attention and generating a response to your message.