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According to QuantiaMD, 67% of physicians use social media professionally, and the ability to always be connected is essential to making online social networking manageable.

A standard launch package was created, providing a brand identity and consistent messaging for all “Cape” practices. All medical partners follow a similar naming convention in which the practice name begins with “Cape” (for example, Cape Perinatology Services or Cape Gastroenterology Specialists). A family of logos using similar colors and imagery has been established. The standard launch package for new doctors or practices includes:

In today’s aggressive physician recruitment world, attracting top talent is important. One overlooked aspect is that of helping a new physician build a new practice in your community. Practice development and personal and professional relationships lead to improved retention and job satisfaction rates for these newcomers. There are three main components that are vital to the success of your new physician launch.