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The Roberts Group is excited to introduce its bold, striking new look and network with other healthcare marketers at the 17th annual Healthcare Marketing Strategies Summit. So, if you’re in Orlando between April 29 and May 1, stop by The Roberts Group booth (Booth 47) at the Ritz-Carlton and learn about the vibrant new palette of ideas we’re bringing to our many clients.

So far, this national anti-smoking campaign is a resounding success. The commercials are creating buzz, and, more importantly, smokers are seeking help. While it’s important for us in the healthcare and marketing industries to celebrate these drastic results, it’s also worthwhile to examine why this campaign has been so effective. Whether we’re working on an anti-smoking initiative of our own or any other health issue, we should seek to emulate the success of “Tips From Former Smokers.”

Taking time up front to clarify and communicate your needs and expectations will help you find the agency that's just right for your organization. Depending on how you approach it, the request for proposal (RFP) can be your best bet or your worst nightmare. There is an art to creating an RFP that will get you what you need. The tips below will help you make the best choice for your job.

Failure. It happens. Companies pour millions of dollars into marketing campaigns for products or services as varied as New Coke, Pets.com and, most recently, the would-be blockbuster John Carter, that fail, quite spectacularly, to resonate in the marketplace. In the case of John Carter, Walt Disney Studios is projected to lose an eye-popping $200 million – a loss much larger than most companies’ profits.

It was 2007, and the future of orthopaedics had arrived. P4P, regulations, legislation and, perhaps most crucially, the aging baby boomer generation, had brought a heightened demand for joint replacement. This heightened demand had resulted in an increasingly intense need for a positive patient experience.