Let's Talk About It.

As a physician liaison, clinical manager or health care marketer, one of the most difficult audiences to appeal to and get a response from is your own medical staff. Because we face a national shortage of physicians, physicians now have less time and more to do than ever. Below are some tried-and-tested techniques for connecting with your doctors, catching their attention and generating a response to your message.

The Associate Press (AP) Stylebook has many rules for handling academic degrees and credentials. The editors aren’t trying to torture us, as much as it may seem like it. No, they are striving for consistency and clarity. First, let’s look at credentials.

Our original article has been updated to include fifteen top patient communities to keep an eye on.

Brand. It’s a simple concept, really. It’s your “mark,” the indelible imprint your organization makes on your industry and your customers. Hopefully, the mark you make accurately and favorably represents what you are and what you want to be.