Let's Talk About It.

The Supreme Court’s landmark decision to uphold the Patient Protection and Affordable Care Act will have a significant impact on America’s healthcare delivery system since the act requires individuals to purchase health insurance or face a penalty.  The Court found that the mandate to purchase health insurance as part of the Affordable Care Act is unconstitutional.  However, the ruling states that it is constitutional to require the purchase of health insurance under Congress’ power to tax.  While there are benefits (allowing those 25 years and younger to stay on their parent’s policy, requiring of electronic medical records, etc.) the costs of this law far outweigh the benefits. 

It’s an all-too-common behavior when readers comment on an online article – turning on one another. It is not quite as common on social media; when commenters are aware that someone is regulating responses, they are less apt to pick on one another. But there may come a time when a bully responds to one of your posts by attacking another commenter.

A crisis is any situation that threatens the reputation of an organization. At some point, all companies will most likely face a crisis or an issue that will evolve into a crisis if improperly managed. Planning for such a scenario by creating an issue management and crisis communication plan is as critical as preparing a financial plan for a business. The key to a successful communication plan is for YOU to control the dissemination of information – the message itself and to whom and when it is released.

The Roberts Group is continuing its celebration of being ranked number eleven in a recent Business Journal list for the largest Milwaukee-area advertising agencies. Only one other comparably sized agency ranked higher than The Roberts Group. 

Cancer. It’s a diagnosis – and even a word – no one wants to think about. As healthcare organizations and marketers, however, it’s our job not only to think about it, but also to talk about it in a way that makes cancer diagnoses and treatments less unspeakable for the patients and families we serve. It’s a tall order, but not an impossible one.