Let's Talk About It.

“Ask 50 colleagues and mentors what advice they would give to students getting ready to start their careers, and you’ll get 50 different answers. That’s what I did. Here’s what I know.” — Barbara W. Thompson, President, The Roberts Group

To some she is a woman who is in over her head, while to many others she is blazing a trail for young women and working mothers. Former Google vice president Marissa Mayer has recently taken over as CEO of Yahoo, while also announcing that she is pregnant with her first child. Yahoo directors did not have an issue with hiring a pregnant chief executive – demonstrating evolved thinking at its best.

What better way to communicate a successful outcome, introduce a new technology or bring a positive perspective to your healthcare facility than with a compelling patient story?

We all know that in today’s increasingly demanding consumer market, the voice of the patient is a powerful tool. But before you jump headfirst into the next “great” story brought to you by a physician, nurse, department head – or even directly from a patient – it is critical to make sure the story (and the patient) are the real deal.