Let's Talk About It.

The Roberts Group and its owner, Barbara W. Thompson, received their latest accolade when they were recognized by The Milwaukee Business Journal as one of the Largest Wisconsin Women-Owned Businesses.

Assess, Define, Execute, Evaluate

Assess
We start by reviewing available data, including mission, vision and values statements; strategic and operational plans; statistical reports with volume and revenue data trends; market research, if available; communication materials; competitor intelligence; media channel options; and more. In addition, we spend time onsite conducting individual or small group interviews with key stakeholders (managers, physicians, employees, former patients, etc.) to understand their perceptions of the organization’s history, culture,
current position and future direction. With this information, we begin to formulate recommendations that relate to effective marketing communications strategies and, ultimately, achievement of strategic and operational goals.

As a strategy-driven agency, we’re often called in to facilitate strategic planning sessions and brand development processes for administrative leadership and marketing staff. We also work with CEOs, marketing professionals and corporate counsel in creating communications strategies for integration and affiliation. The planning sessions are guided by our proprietary assessment tool, “Diagnostic Tool: Principles for Successful Brands.” This tool is a way to help you productively analyze where you’ve been and where you need to be.

It’s hard to talk about money, let alone ask for it. But if we’re seeking supporters – and their money – for a charitable foundation or initiative, we have to talk about it. As marketers, it’s our job to get over our discomfort, create a compelling campaign and yes, ask these potential donors for their money. Unfortunately, knowing this is true doesn’t make it any easier.