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A crisis is any situation (big or small) that threatens the reputation of an organization. At some point, all companies will most likely face a situation that will evolve into a crisis if improperly managed. Planning for such a scenario by creating an issue management and crisis communication plan is as critical as preparing a financial plan for a business. The key to a successful crisis communication plan is for YOU to control the dissemination of information – both the message itself and when and to whom it is released.

It’s an all-too-common behavior when readers comment on an online article – turning on one another. It is not quite as common on social media; when commenters are aware that someone is regulating responses, they are less apt to pick on one another. But there may come a time when a bully responds to one of your posts by attacking another commenter. 

The Supreme Court’s landmark decision to uphold the Patient Protection and Affordable Care Act will have a significant impact on America’s healthcare delivery system since the act requires individuals to purchase health insurance or face a penalty.  The Court found that the mandate to purchase health insurance as part of the Affordable Care Act is unconstitutional.  However, the ruling states that it is constitutional to require the purchase of health insurance under Congress’ power to tax.  While there are benefits (allowing those 25 years and younger to stay on their parent’s policy, requiring of electronic medical records, etc.) the costs of this law far outweigh the benefits. 

It’s an all-too-common behavior when readers comment on an online article – turning on one another. It is not quite as common on social media; when commenters are aware that someone is regulating responses, they are less apt to pick on one another. But there may come a time when a bully responds to one of your posts by attacking another commenter.

A crisis is any situation that threatens the reputation of an organization. At some point, all companies will most likely face a crisis or an issue that will evolve into a crisis if improperly managed. Planning for such a scenario by creating an issue management and crisis communication plan is as critical as preparing a financial plan for a business. The key to a successful communication plan is for YOU to control the dissemination of information – the message itself and to whom and when it is released.

The Roberts Group has developed the Circles of Influence template to help identify the right messages for the right audiences in any crisis. Members of each circle may vary slightly depending on the scenario.