Is Your Brand the Best it Can Be?
Introducing Our Branding and Strategic Planning Tool
As a strategy-driven agency, we’re often called in to facilitate strategic planning sessions and brand development processes for administrative leadership and marketing staff. We also work with CEOs, marketing professionals and corporate counsel in creating communications strategies for integration and affiliation. The planning sessions are guided by our proprietary assessment tool, “Diagnostic Tool: Principles for Successful Brands.” This tool is a way to help you productively analyze where you’ve been and where you need to be. An organization’s brand can be an elusive idea, something that goes beyond a logo, something untouchable. Simply put, a brand is an expectation, an emotional connection or the promise of an experience, as perceived by your customer. Through the Diagnostic Tool, The Roberts Group builds a framework for these untouchables, which serves as the blueprint for building the brand for the future.
• Gets people talking about the challenges, opportunities, strengths and shortcomings of your organization
• Challenges convention, forcing those taking part to be honest, open and blunt
• Opens the door for the next steps toward building a dynamic, effective branding plan that will help your organization build on its successes and create new strategic and creative avenues to captivate your internal and external audiences
If you are interested in scheduling a Diagnostic Tool session, please call 262-549-6848.