Our achievement is defined by our clients’ successes, AND WE CAN PROVE IT.

Client/Background
OSF St. Mary Medical Center is a 138-bed acute care facility providing state-of-the-art emergency medicine and therapeutic, diagnostic, medical and surgical services in Galesburg, Ill. Additionally, the Medical Center is a Level II Trauma Center and the community’s EMS resource.

Project
After an 18-month expansion and remodeling of its Emergency Department, OSF St. Mary wanted to unveil the new look. OSF St. Mary also wanted to increase awareness and understanding of its breadth of emergency services and motivate the public to seek emergency care at the Medical Center.

Strategies
An open house allowed residents to see the newly designed Emergency Department, meet staff and members of the community’s emergency response teams, and receive health and safety information. The Roberts Group helped organize and promote the event, which included:

• Print ads
• HealthNotes, a print advertorial article
• Flier
• 30-second radio spot
• News release
• Paid live radio remote
• Interactive demonstrations: Jaws of Life, Life Flight helicopter, safety tips, fall prevention, etc.

Results

• About 450 people attended; 150 was the goal
• Patrons arrived 45 minutes early; others stayed nearly an hour after the scheduled ending
• Television and newspaper coverage of the event