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Client/Background
Saint Francis Medical Center is a 258-bed facility in Cape Girardeau, Mo., serving more than 650,000 people throughout Missouri, Illinois, Kentucky, Tennessee and Arkansas.

Project
Saint Francis wanted to promote proper hand-washing techniques throughout the Medical Center – for employees, patients and visitors – with the goal of increasing compliance in hand washing among Medical Center employees. Compliance before the program’s launch was 72 percent.

Strategies
The Roberts Group created a campaign with a hallmark “Clean Hand Jive” video, which was played on media center televisions throughout the Medical Center. The program was marketed to employees and patients at the Medical Center using the following tactics:

• Video
• Posters placed at all patient/visitor and employee entrances
• Housewide flier for employees
• Patient flier included in admission packet
• Overhead pages of Hand Jive music as a reminder to wash your hands
• Feature in the employee newsletter
• Elevator signage
• Video featured on Saint Francis’ website and YouTube
• Video included in employee orientation, on Saint Francis’ Patient Education channel and in regular video loop

Results

• Hand-washing compliance before the Clean Hand Jive: 72 percent
• Hand-washing compliance after the Clean Hand Jive: 83 percent