Archive: Creative

7 Tips for Event Marketers Who Fundraise

Kelly Christiansen

Pink Up Case Study An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up™ movement started, and advice for marketing your next event/fundraising endeavor.   Know your roots Back ...read more

THE ROBERTS GROUP WINS 20 AWARDS FOR MARKETING EXCELLENCE

The Roberts Group and its client partner, Saint Francis Medical Center, Cape Girardeau, Mo., recently won 20 awards from two national advertising competitions – MarCom Awards and the CardioVascular Advertising Awards (CVA Awards) for excellence in healthcare marketing. Awards categories included TV spots, direct mail pieces, print ads, calendars, annual reports, ...read more

Scary Good Marketing - or Just Plain Scary?

With Halloween just around the corner, we thought it was a perfect time to share a new and “terrifying” trend happening in the advertising world: Prankvertising. Effective advertising should always sell something and strike a primal emotion, which is why many advertisers have become more focused on marketing through fear. Sounds ...read more

Your Logo Tells Your Story

Katie Stensberg

A logo should represent your business in its simplest terms, communicate your brand values, as well as, attract customers. Think about the image you are trying to create, the story you want told, as you begin the process of designing or redesigning your logo. Everyone knows the cliché “a picture is ...read more

Behind the Scenes: Nurse Branding Campaign

Katie Stensberg

A Look at the Creative Sequence During a client meeting last spring, discussions began about their upcoming branding campaign. Should we look at physicians/specialists? What about innovative technology? Highlight remodeling or campus expansion?  Then there was a pause. We NEED to do something with our nurses. Our nurses make us a ...read more