Pink Up Case Study
An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up™ movement started, and advice for marketing your next event/fundraising endeavor.
Know your roots
Back ...read more
The Roberts Group and its client partner, Saint Francis Medical Center, Cape Girardeau, Mo., recently won 20 awards from two national advertising competitions – MarCom Awards and the CardioVascular Advertising Awards (CVA Awards) for excellence in healthcare marketing.
Awards categories included TV spots, direct mail pieces, print ads, calendars, annual reports, ...read more
With Halloween just around the corner, we thought it was a perfect time to share a new and “terrifying” trend happening in the advertising world: Prankvertising.
Effective advertising should always sell something and strike a primal emotion, which is why many advertisers have become more focused on marketing through fear. Sounds ...read more
A logo should represent your business in its simplest terms, communicate your brand values, as well as, attract customers. Think about the image you are trying to create, the story you want told, as you begin the process of designing or redesigning your logo.
Everyone knows the cliché “a picture is ...read more
A Look at the Creative Sequence
During a client meeting last spring, discussions began about their upcoming branding campaign. Should we look at physicians/specialists? What about innovative technology? Highlight remodeling or campus expansion? Then there was a pause. We NEED to do something with our nurses. Our nurses make us a ...read more