Archive: Creative

Telling America It’s Great

Katie Stensberg

Canadian Agency Launches Campaign to Lift Americans Spirits Distraught about the presidential election? Put down that box of Kleenex and pint of Ben & Jerrys Americone ice cream, because Canada is sending some brotherly love thanks to Toronto-based creative agency, The Garden. The campaign is a playfully called, Tell America Its Great more

7 Tips for Event Marketers Who Fundraise

Kelly Christiansen

Pink Up Case Study An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up movement started, and advice for marketing your next event/fundraising endeavor. Know your roots Back more

No End in Sight for Nursing Shortage?

Julia Hansch

No Better Time to Think and Act Strategically. Nurses are hard to find. The American Association of Colleges of Nursing says the current national shortage could continue through 2030. That's the challenge. It's also another opportunity to develop sound strategies and execute them flawlessly. Here's how The Roberts Group turns daunting challenges more


The Roberts Group and its client partner, Saint Francis Medical Center, Cape Girardeau, Mo., recently won 20 awards from two national advertising competitions MarCom Awards and the CardioVascular Advertising Awards (CVA Awards) for excellence in healthcare marketing. Awards categories included TV spots, direct mail pieces, print ads, calendars, annual reports, more

Scary Good Marketing - or Just Plain Scary?

With Halloween just around the corner, we thought it was a perfect time to share a new and “terrifying” trend happening in the advertising world: Prankvertising. Effective advertising should always sell something and strike a primal emotion, which is why many advertisers have become more focused on marketing through fear. Sounds more