Canadian Agency Launches Campaign to Lift Americans Spirits
Distraught about the presidential election? Put down that box of Kleenex and pint of Ben & Jerrys Americone ice cream, because Canada is sending some brotherly love thanks to Toronto-based creative agency, The Garden.
The campaign is a playfully called, Tell America Its Great ...read more
Pink Up Case Study
An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up movement started, and advice for marketing your next event/fundraising endeavor.
Know your roots
Back ...read more
No Better Time to Think and Act Strategically.
Nurses are hard to find. The American Association of Colleges of Nursing says the current national shortage could continue through 2030.
That's the challenge. It's also another opportunity to develop sound strategies and execute them flawlessly. Here's how The Roberts Group turns daunting challenges ...read more
The Roberts Group and its client partner, Saint Francis Medical Center, Cape Girardeau, Mo., recently won 20 awards from two national advertising competitions MarCom Awards and the CardioVascular Advertising Awards (CVA Awards) for excellence in healthcare marketing.
Awards categories included TV spots, direct mail pieces, print ads, calendars, annual reports, ...read more
With Halloween just around the corner, we thought it was a perfect time to share a new and “terrifying” trend happening in the advertising world: Prankvertising.
Effective advertising should always sell something and strike a primal emotion, which is why many advertisers have become more focused on marketing through fear. Sounds ...read more