A logo should represent your business in its simplest terms, communicate your brand values, as well as, attract customers. Think about the image you are trying to create, the story you want told, as you begin the process of designing or redesigning your logo.
Everyone knows the cliché “a picture is ...read more
A Look at the Creative Sequence
During a client meeting last spring, discussions began about their upcoming branding campaign. Should we look at physicians/specialists? What about innovative technology? Highlight remodeling or campus expansion? Then there was a pause. We NEED to do something with our nurses. Our nurses make us a ...read more
After everyone has filled out their NCAA brackets, including President Obama, it’s now nail-biting time as the games begin with the teams competing for the championship. Get those chips, wings and libations ready while cheering on the favorite teams!
Is there any kind of special formula that goes into completing the ...read more
It was the end of the year and Arby’s had an agreement with Pepsi to feature the soft drink in two commercials a year. Well, Arby’s had already finalized its advertising for the year when they realized that they had forgotten to feature one more spot for Pepsi.
What to do, ...read more
Canadian Agency Launches Campaign to Lift Americans Spirits
Distraught about the presidential election? Put down that box of Kleenex and pint of Ben & Jerrys Americone ice cream, because Canada is sending some brotherly love thanks to Toronto-based creative agency, The Garden.
The campaign is a playfully called, Tell America Its Great ...read more