Archive: Creative

March Madness is Everywhere

After everyone has filled out their NCAA brackets, including President Obama, it’s now nail-biting time as the games begin with the teams competing for the championship. Get those chips, wings and libations ready while cheering on the favorite teams! Is there any kind of special formula that goes into completing the more

Uh-oh, somebody goofed and forgot.

It was the end of the year and Arby’s had an agreement with Pepsi to feature the soft drink in two commercials a year. Well, Arby’s had already finalized its advertising for the year when they realized that they had forgotten to feature one more spot for Pepsi. What to do, more

Telling America It’s Great

Katie Stensberg

Canadian Agency Launches Campaign to Lift Americans Spirits Distraught about the presidential election? Put down that box of Kleenex and pint of Ben & Jerrys Americone ice cream, because Canada is sending some brotherly love thanks to Toronto-based creative agency, The Garden. The campaign is a playfully called, Tell America Its Great more

7 Tips for Event Marketers Who Fundraise

Kelly Christiansen

Pink Up Case Study An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up movement started, and advice for marketing your next event/fundraising endeavor. Know your roots Back more

No End in Sight for Nursing Shortage? No Better Time to Think and Act Strategically.

Julia (Hansch) Schultz

Nurses are hard to find. The American Association of Colleges of Nursing says the current national shortage could continue through 2030. That's the challenge. It's also another opportunity to develop sound strategies and execute them flawlessly. Here's how The Roberts Group turns daunting challenges into opportunities for healthcare marketing results: Assess more