Archive: Creative

Scary Good Marketing - or Just Plain Scary?

With Halloween just around the corner, we thought it was a perfect time to share a new and “terrifying” trend happening in the advertising world: Prankvertising. Effective advertising should always sell something and strike a primal emotion, which is why many advertisers have become more focused on marketing through fear. Sounds ...read more

Your Logo Tells Your Story

Katie Stensberg

A logo should represent your business in its simplest terms, communicate your brand values, as well as, attract customers. Think about the image you are trying to create, the story you want told, as you begin the process of designing or redesigning your logo. Everyone knows the cliché “a picture is ...read more

Behind the Scenes: Nurse Branding Campaign

Katie Stensberg

A Look at the Creative Sequence During a client meeting last spring, discussions began about their upcoming branding campaign. Should we look at physicians/specialists? What about innovative technology? Highlight remodeling or campus expansion?  Then there was a pause. We NEED to do something with our nurses. Our nurses make us a ...read more

March Madness is Everywhere

After everyone has filled out their NCAA brackets, including President Obama, it’s now nail-biting time as the games begin with the teams competing for the championship. Get those chips, wings and libations ready while cheering on the favorite teams! Is there any kind of special formula that goes into completing the ...read more

Uh-oh, somebody goofed and forgot.

It was the end of the year and Arby’s had an agreement with Pepsi to feature the soft drink in two commercials a year. Well, Arby’s had already finalized its advertising for the year when they realized that they had forgotten to feature one more spot for Pepsi. What to do, ...read more