Archive: Marketing

WHPRMS: Madison – TRG-style

Julia Hansch

The TRG team is still on a high from an outstanding conference in Madison last week. What a thrill to have two of our team members present at Wisconsin Healthcare Public Relations and Marketing Society’s (or “WHPRMS” for those of us in the industry) annual three-day conference. Our presentation topics could more

Get to Know: Laura Gazzana Pagel

Katie Stensberg

Loyal. Prepared. Grounded. Those are a few words to describe The Roberts Group’s Media Director, Laura Gazzana Pagel. A graduate of Pius XI High School in Milwaukee, Wis. and UW-Madison, Laura holds a degree in communication arts. With more than 20 years of media experience, Laura has been with The Roberts Group more

Are you ready for the SUPERBUG?

Katie Stensberg

Over one hundred and seventy patients have been exposed to a “superbug” in California. Seven people – including two who died – have been infected through contaminated medical instruments at Ronald Reagan UCLA Medical Center in Los Angeles. Today, the U.S. Food and Drug Administration warned doctors and hospitals that the more

7 Tips for Event Marketers Who Fundraise

Kelly Christiansen

Pink Up Case Study An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up™ movement started, and advice for marketing your next event/fundraising endeavor.   Know your roots Back more

Who’s Best for Healthcare Marketing – Honey Boo or Annette Champagne?

Honey Boo Boo and Annette Champagne appeared on televised beauty pageants for children and viewers were also introduced to their assortment of eccentric family and friends. Each of their parents entered their daughters in the pageants and desperately wanted them to win and wear their crowns proudly. Now, what if Mama more