Archive: Marketing

Getting Your POV to Key Stakeholders

Enquiring Minds Want to Know They Can Handle the Truth No matter what the occupation, lack of communication is one of the biggest complaints in the business world today. Not enough, too much, true comments, false comments are reasons to communicate with all parties involved. Management should strive to get the right kind more

Are Your Doctors Being Heard?

Katie Stensberg

Now more than ever, compelling storytelling and incredible stories are transforming the healthcare landscape. And these cohesive stories successfully come together by collecting, researching, listening and telling real stories that highlight doctor know-how, hone in on patient health and education, celebrate community wellness and so many more. YOU can more

Scary Good Marketing - or Just Plain Scary?

With Halloween just around the corner, we thought it was a perfect time to share a new and “terrifying” trend happening in the advertising world: Prankvertising. Effective advertising should always sell something and strike a primal emotion, which is why many advertisers have become more focused on marketing through fear. Sounds more

Spring is Really the Best Time for Renewal

Most people think New Years Day is the best time to form resolutions and begin fresh projects. But after the busy holiday season, the year begins not with a bang but a fizzle. Spring is really the best time for: Beginning a new fitness regimen. (Why? A simple walk around the more

Centralized Marketing

Barbara Thompson

We were recently asked our opinion on centralized or decentralized marketing. It should come as no surprise that we are advocates of centralized marketing. First, that puts marketing plans and execution in the hands of people who know marketing. We have trained hard in marketing as an orthopedic SBU director has more