Archive: Marketing

Are Your Doctors Being Heard?

Katie Stensberg

Now more than ever, compelling storytelling — and incredible stories — are transforming the healthcare landscape. And these cohesive stories successfully come together by collecting, researching, listening and telling real stories that highlight doctor know-how, hone in on patient health and education, celebrate community wellness and so many more.     YOU can ...read more

Private Practice to Employed

Katie Stensberg

When We Become Us … Doctors become doctors to help sick people return to healthy lives. But, many more day-to-day occurrences are needed to run a successful medical practice. So, individual private medical practices are joining group medical partners employed by hospitals. An advantage of joining a medical partners group is a ...read more

Once upon a time …

As a child, everybody enjoyed listening to a good story whether it was told by a friend, family member or teacher. Whether the story was fiction or nonfiction, it probably came from a previously published source. Or, the storyteller could have created it as he or she went along with ...read more

Centralized Marketing – Let’s Discuss

Barbara Thompson

We were recently asked our opinion on centralized or decentralized marketing. It should come as no surprise that we are advocates of centralized marketing. First, that puts marketing plans and execution in the hands of people who know marketing. We have trained hard in marketing as an orthopedic SBU director has ...read more

Your Logo Tells Your Story

Katie Stensberg

A logo should represent your business in its simplest terms, communicate your brand values, as well as, attract customers. Think about the image you are trying to create, the story you want told, as you begin the process of designing or redesigning your logo. Everyone knows the cliché “a picture is ...read more