Let’s start with the numbers. According to a 2014 study, approximately 60 percent of donors, young and old, contributed online last year. Combine that with the 64 percent of American adults who own a smartphone and 10 percent who don’t have Internet at home (Pew Research), it becomes clear that ...read more
Several years ago, I delivered a keynote presentation at a Midwest healthcare marketing convention. As President and CEO of The Roberts Group (TRG), I talked about igniting the spark and shared research findings that showed one of the ways high performers “light the flame” is by seeking out mentors. Something ...read more
All the information that’s stored in databases and spreadsheets certainly cannot speak for itself. Remember those confusing college classes with a chalkboard full of formulas and equations?
Behind all those formulas, equations, numbers and percent signs, important stories need to be told. Storytelling that involves numbers and statistics is certainly more ...read more
Anything is possible when talented people put their heads together.
After a lot of hard work and plenty of great ideas, we’re happy to announce our new website launch! The Roberts Group site now provides a more streamlined interface for our current clients, prospects, employees and random admirers.
We’re making it our ...read more
Let’s make a bet. I am willing to bet that your cellphone (if you are not already on it) is within arm’s reach. For nine out of 10 users, this is true. Never before have we, as marketers, had this 24/7 access to consumers – better yet, to patients. Long ...read more