Archive: Marketing

Three Tips For a Killer Email Subject Line

Email newsletters and promotions are everywhere. The trick is getting your recipients, especially the ones who requested it, to open your email and be engaged. How do you do it? You have to get around spam filters, build interest and deliver to your customers what you promise. Wrapping your head ...read more

Are you ready for the SUPERBUG?

Katie Stensberg

Over one hundred and seventy patients have been exposed to a “superbug” in California. Seven people – including two who died – have been infected through contaminated medical instruments at Ronald Reagan UCLA Medical Center in Los Angeles. Today, the U.S. Food and Drug Administration warned doctors and hospitals that the ...read more

No End in Sight for Nursing Shortage? No Better Time to Think and Act Strategically.

Julia Hansch

Nurses are hard to find. The American Association of Colleges of Nursing says the current national shortage could continue through 2030. That's the challenge. It's also another opportunity to develop sound strategies and execute them flawlessly. Here's how The Roberts Group turns daunting challenges into opportunities for healthcare marketing results: Assess ...read more

Private Practice to Employed

Katie Stensberg

When We Become Us … Doctors become doctors to help sick people return to healthy lives. But, many more day-to-day occurrences are needed to run a successful medical practice. So, individual private medical practices are joining group medical partners employed by hospitals. An advantage of joining a medical partners group is a ...read more