Archive: Marketing

Is Centralized Healthcare Marketing Right for You?

Julia Hansch

Three Questions at the Center of Any Decision. Is it acceptable for separate facilities and departments to “do their own thing,” or should all marketing efforts be centralized? Many hospitals and healthcare systems face this important issue regularly. Perhaps you find yourself weighing what’s best for your situation. In our view, step ...read more

Get to Know: Laura Gazzana Pagel

Katie Stensberg

Loyal. Prepared. Grounded. Those are a few words to describe The Roberts Groups Media and Research Director, Laura Gazzana Pagel. A graduate of Pius XI High School in Milwaukee, Wis. and UW-Madison, Laura holds a degree in communication arts. With more than 20 years of media experience, Laura has been with The ...read more

An Incredible Talent: The Roberts Group Promotes Julia Hansch

Katie Stensberg

The Roberts Group has promoted Julia Hansch to Senior Account Executive. Julia will lead the account services team at the healthcare advertising agency by developing and executing marketing plans at the senior level. Julia began her healthcare career as a media relations specialist for Gundersen Lutheran Health System in La Crosse, ...read more

Top Takeaways from the 2017 Wisconsin Rural Health Conference

Julia Hansch

As is typically my experience with conferences, the greatest “takeaway” from last week’s Wisconsin Rural Health Conference was the insightful conversations with fellow attendees and presenters. From listening to others’ CMS and state survey stories – from hilarious to terrifying – to discussing the day-to-day and bigger picture challenges faced ...read more

Behind the Scenes: Nurse Branding Campaign

Katie Stensberg

A Look at the Creative Sequence During a client meeting last spring, discussions began about their upcoming branding campaign. Should we look at physicians/specialists? What about innovative technology? Highlight remodeling or campus expansion?  Then there was a pause. We NEED to do something with our nurses. Our nurses make us a ...read more