Archive: News

No End in Sight for Nursing Shortage? No Better Time to Think and Act Strategically.

Julia Hansch

Nurses are hard to find. The American Association of Colleges of Nursing says the current national shortage could continue through 2030. That's the challenge. It's also another opportunity to develop sound strategies and execute them flawlessly. Here's how The Roberts Group turns daunting challenges into opportunities for healthcare marketing results: Assess more

TRG Receives Top Award in Cancer Awareness Advertising Awards

The Roberts Group was recognized for excellence in the 2015 Cancer Awareness Advertising Awards (CAA Awards) for their advertising and marketing efforts. They received the top award, Judges Choice, for their breast cancer awareness campaign with Saint Francis Healthcare System in Cape Girardeau, Missouri. Consistently ranked among the best in the more

The Power of Storytelling: Four Steps to Find Your Patient Stories

Liz Siepmann

The 2017 Missouri Association for Healthcare Public Relations and Marketing (MAHPRM) Summer Forum was packed with healthcare marketing experts, including Jon Stemmle, associate professor at the Missouri School of Journalism. Stemmle’s presentation was powerful, focusing on patient stories. Below are the highlights! We’re in the business of caring for people and more

TRG Names Kim Dunn as Creative Director

Recently named creative director, Kim Dunn has been with The Roberts Group for more than 15 years, previously serving as art director and associate creative director. Her creative skills have had a tremendous impact on the communication materials that she created for clients in the healthcare field. "We are thrilled that more

Making the Lists and Checking them Twice

Katie Stensberg

The Milwaukee Business Journal recognizes The Roberts Group on two of their recent lists – the Largest Wisconsin-based Women-owned Businesses and the Largest Milwaukee-area Advertising Agencies. Barbara W. Thompson, President and CEO, established The Roberts Group in 1981 influenced by the internal drive and entrepreneurial spirit of her father, Dean Weeks. “My more