Archive: Public Relations

Are You Maximizing Outreach with Video Doctor Profiles?

Katie Stensberg

Finding a doctor is scary, confusing and, with more information online than ever before, overwhelming. Potential patients are looking for a healthcare professional that will personally connect with them and care for their needs. Video profiles are the most effective method for doctors to show their personal side. Five forms of ...read more

Private Practice to Employed

Katie Stensberg

When We Become Us … Doctors become doctors to help sick people return to healthy lives. But, many more day-to-day occurrences are needed to run a successful medical practice. So, individual private medical practices are joining group medical partners employed by hospitals. An advantage of joining a medical partners group is a ...read more

Get to Know: Laura Gazzana Pagel

Katie Stensberg

Loyal. Prepared. Grounded. Those are a few words to describe The Roberts Group’s Media Director, Laura Gazzana Pagel. A graduate of Pius XI High School in Milwaukee, Wis. and UW-Madison, Laura holds a degree in communication arts. With more than 20 years of media experience, Laura has been with The Roberts Group ...read more

The “F” doesn’t stand for firetruck!

A popular magazine recently used the acronym “WTF” in a cover headline. This acronym is very popular in texting, and has been used on contemporary edgier websites usually designated for younger audiences. No matter how popular the acronym is, or how it appears to be gaining more acceptance in everyday language ...read more

Getting Your POV to Key Stakeholders

Enquiring Minds Want to Know They Can Handle the Truth No matter what the occupation, lack of communication is one of the biggest complaints in the business world today. Not enough, too much, true comments, false comments are reasons to communicate with all parties involved. Management should strive to get the right kind ...read more