Archive: Public Relations

Are you ready for the SUPERBUG?

Katie Stensberg

Over one hundred and seventy patients have been exposed to a “superbug” in California. Seven people – including two who died – have been infected through contaminated medical instruments at Ronald Reagan UCLA Medical Center in Los Angeles. Today, the U.S. Food and Drug Administration warned doctors and hospitals that the ...read more

Uh-oh, somebody goofed and forgot.

It was the end of the year and Arby’s had an agreement with Pepsi to feature the soft drink in two commercials a year. Well, Arby’s had already finalized its advertising for the year when they realized that they had forgotten to feature one more spot for Pepsi. What to do, ...read more

NEW ACCOUNT EXECUTIVE JOINS THE ROBERTS GROUP

Katie Stensberg

Kelly Christiansen is poised to add more healthcare experience to The Roberts Group as she becomes their newest Account Executive. Kelly has worked in healthcare for multiple Chicago-based advertising agencies including: Corbett, Havas Life and Laughlin Constable. Her key campaigns include leading the corporate rebranding for Meridian Medical Technologies, Inc., a ...read more

NOT ONE TIME, BUT TWO TIMES … THE ROBERTS GROUP MADE THE LIST

The Roberts Group appeared on two separate lists published in the Milwaukee Business Journal. In each weekly issue, the Milwaukee Business Journal publishes lists, arranged by industry and expertise, of the top companies in the greater Milwaukee area and the state. In August, The Roberts Group was ranked No. 19 on ...read more

Are You Maximizing Outreach with Video Doctor Profiles?

Katie Stensberg

Finding a doctor is scary, confusing and, with more information online than ever before, overwhelming. Potential patients are looking for a healthcare professional that will personally connect with them and care for their needs. Video profiles are the most effective method for doctors to show their personal side. Five forms of ...read more