Archive: Public Relations

Are you ready for the SUPERBUG?

Katie Stensberg

Over one hundred and seventy patients have been exposed to a “superbug” in California. Seven people – including two who died – have been infected through contaminated medical instruments at Ronald Reagan UCLA Medical Center in Los Angeles. Today, the U.S. Food and Drug Administration warned doctors and hospitals that the ...read more

Uh-oh, somebody goofed and forgot.

It was the end of the year and Arby’s had an agreement with Pepsi to feature the soft drink in two commercials a year. Well, Arby’s had already finalized its advertising for the year when they realized that they had forgotten to feature one more spot for Pepsi. What to do, ...read more

Are You Maximizing Outreach with Video Doctor Profiles?

Katie Stensberg

Finding a doctor is scary, confusing and, with more information online than ever before, overwhelming. Potential patients are looking for a healthcare professional that will personally connect with them and care for their needs. Video profiles are the most effective method for doctors to show their personal side. Five forms of ...read more

Private Practice to Employed

Katie Stensberg

When We Become Us … Doctors become doctors to help sick people return to healthy lives. But, many more day-to-day occurrences are needed to run a successful medical practice. So, individual private medical practices are joining group medical partners employed by hospitals. An advantage of joining a medical partners group is a ...read more

Get to Know: Laura Gazzana Pagel

Katie Stensberg

Loyal. Prepared. Grounded. Those are a few words to describe The Roberts Groups Media and Research Director, Laura Gazzana Pagel. A graduate of Pius XI High School in Milwaukee, Wis. and UW-Madison, Laura holds a degree in communication arts. With more than 20 years of media experience, Laura has been with The ...read more