Archive: Strategy

5 Ways to Prepare for a Convention

Kelly Christiansen

As the Society for Healthcare Marketing and Development (SHSMD) (pronounced “sssshhhhhh-mid) convention approaches, the team who will represent The Roberts Group (TRG) continues to prepare. With my double acronyms out of the way (hey, I do work at an agency, it is kind of our thing), I am happy to more

The “F” doesn’t stand for firetruck!

A popular magazine recently used the acronym “WTF” in a cover headline. This acronym is very popular in texting, and has been used on contemporary edgier websites usually designated for younger audiences. No matter how popular the acronym is, or how it appears to be gaining more acceptance in everyday language more

Are Your Doctors Being Heard?

Katie Stensberg

Now more than ever, compelling storytelling — and incredible stories — are transforming the healthcare landscape. And these cohesive stories successfully come together by collecting, researching, listening and telling real stories that highlight doctor know-how, hone in on patient health and education, celebrate community wellness and so many more.     YOU can more

Scary Good Marketing - or Just Plain Scary?

With Halloween just around the corner, we thought it was a perfect time to share a new and “terrifying” trend happening in the advertising world: Prankvertising. Effective advertising should always sell something and strike a primal emotion, which is why many advertisers have become more focused on marketing through fear. Sounds more