Pink Up Case Study
An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up™ movement started, and advice for marketing your next event/fundraising endeavor.
Know your roots
Back ...read more
Finding a doctor is scary, confusing and, with more information online than ever before, overwhelming. Potential patients are looking for a healthcare professional that will personally connect with them and care for their needs. Video profiles are the most effective method for doctors to show their personal side.
Five forms of ...read more
As a child, everybody enjoyed listening to a good story whether it was told by a friend, family member or teacher. Whether the story was fiction or nonfiction, it probably came from a previously published source. Or, the storyteller could have created it as he or she went along with ...read more
Several years ago, I delivered a keynote presentation at a Midwest healthcare marketing convention. As President and CEO of The Roberts Group (TRG), I talked about igniting the spark and shared research findings that showed one of the ways high performers “light the flame” is by seeking out mentors. Something ...read more
Email newsletters and promotions are everywhere. The trick is getting your recipients, especially the ones who requested it, to open your email and be engaged. How do you do it? You have to get around spam filters, build interest and deliver to your customers what you promise. Wrapping your head ...read more