Archive: Strategy

Is Centralized Healthcare Marketing Right for You?

Julia Hansch

Three Questions at the Center of Any Decision. Is it acceptable for separate facilities and departments to “do their own thing,” or should all marketing efforts be centralized? Many hospitals and healthcare systems face this important issue regularly. Perhaps you find yourself weighing what’s best for your situation. In our view, step ...read more

Private Practice to Employed

Katie Stensberg

When We Become Us … Doctors become doctors to help sick people return to healthy lives. But, many more day-to-day occurrences are needed to run a successful medical practice. So, individual private medical practices are joining group medical partners employed by hospitals. An advantage of joining a medical partners group is a ...read more

Code Your Story: 8 Key Takeaways From the Digital Insight Summit Series

Katie Stensberg

Marquette University recently hosted the fourth annual digital summit. Twenty-one speakers represented a variety of companies, such as: Spotify, Microsoft, Tribune Publishing, Google, Paris Presents and Gartner. From these diverse organizations, The Roberts Group captured eight key takeaways: Stick to your roots. Never stop telling stories and creating experiences ...read more

Top Takeaways from the 2017 Wisconsin Rural Health Conference

Julia Hansch

As is typically my experience with conferences, the greatest “takeaway” from last week’s Wisconsin Rural Health Conference was the insightful conversations with fellow attendees and presenters. From listening to others’ CMS and state survey stories – from hilarious to terrifying – to discussing the day-to-day and bigger picture challenges faced ...read more

Your Logo Tells Your Story

Katie Stensberg

A logo should represent your business in its simplest terms, communicate your brand values, as well as, attract customers. Think about the image you are trying to create, the story you want told, as you begin the process of designing or redesigning your logo. Everyone knows the cliché “a picture is ...read more