Archive: Strategy

Is Your Charity Ready For Mobile Giving?

Barbara Thompson

Lets start with the numbers. According to a study in 2014, approximately 60 percent of donors young and old contributed online. You combine that with the 64 percent of American adults who own a smartphone and 10 percent who dont have Internet at home (Pew Research), it becomes clear that ...read more

Getting Your POV to Key Stakeholders

Enquiring Minds Want to Know They Can Handle the Truth No matter what the occupation, lack of communication is one of the biggest complaints in the business world today. Not enough, too much, true comments, false comments are reasons to communicate with all parties involved. Management should strive to get the right kind ...read more

Centralized Marketing

Barbara Thompson

We were recently asked our opinion on centralized or decentralized marketing. It should come as no surprise that we are advocates of centralized marketing. First, that puts marketing plans and execution in the hands of people who know marketing. We have trained hard in marketing as an orthopedic SBU director has ...read more

Spring is Really the Best Time for Renewal

Most people think New Years Day is the best time to form resolutions and begin fresh projects. But after the busy holiday season, the year begins not with a bang but a fizzle. Spring is really the best time for: Beginning a new fitness regimen. (Why? A simple walk around the ...read more