Archive: Tips

Are You Maximizing Outreach with Video Doctor Profiles?

Katie Stensberg

Finding a doctor is scary, confusing and, with more information online than ever before, overwhelming. Potential patients are looking for a healthcare professional that will personally connect with them and care for their needs. Video profiles are the most effective method for doctors to show their personal side. Five forms of ...read more

5 Ways to Prepare for a Convention

Kelly Christiansen

As the Society for Healthcare Marketing and Development (SHSMD) (pronouncedsssshhhhhh-mid) convention approaches, the team who will represent The Roberts Group (TRG) continues to prepare. With my double acronyms out of the way (hey, I do work at an agency, it is kind of our thing), I am happy to share ...read more

Successfully Market Your Bariatric Surgery Program

Liz Siepmann

A NEED FOR BARIATRIC SURGERY In the United States, doctors perform more than 196,000 bariatric procedures per year. In fact, bariatric surgery is the most effective and durable treatment for morbid obesity, resulting in significant weight loss and helping to prevent, improve or resolve more than 40 obesity-related diseases or conditions ...read more

Three Tips For a Killer Email Subject Line

Email newsletters and promotions are everywhere. The trick is getting your recipients, especially the ones who requested it, to open your email and be engaged. How do you do it? You have to get around spam filters, build interest and deliver to your customers what you promise. Wrapping your head ...read more