Archive: Tips

Three Tips For a Killer Email Subject Line

Email newsletters and promotions are everywhere. The trick is getting your recipients, especially the ones who requested it, to open your email and be engaged. How do you do it? You have to get around spam filters, build interest and deliver to your customers what you promise. Wrapping your head ...read more

5 Ways to Prepare for a Convention

Kelly Christiansen

As the Society for Healthcare Marketing and Development (SHSMD) (pronounced “sssshhhhhh-mid) convention approaches, the team who will represent The Roberts Group (TRG) continues to prepare. With my double acronyms out of the way (hey, I do work at an agency, it is kind of our thing), I am happy to ...read more

Your Logo Tells Your Story

Katie Stensberg

A logo should represent your business in its simplest terms, communicate your brand values, as well as, attract customers. Think about the image you are trying to create, the story you want told, as you begin the process of designing or redesigning your logo. Everyone knows the cliché “a picture is ...read more

Are Your Doctors Being Heard?

Katie Stensberg

Now more than ever, compelling storytelling — and incredible stories — are transforming the healthcare landscape. And these cohesive stories successfully come together by collecting, researching, listening and telling real stories that highlight doctor know-how, hone in on patient health and education, celebrate community wellness and so many more.     YOU can ...read more

Using Statistics to Paint a Story

All the information that’s stored in databases and spreadsheets certainly cannot speak for itself. Remember those confusing college classes with a chalkboard full of formulas and equations? Behind all those formulas, equations, numbers and percent signs, important stories need to be told. Storytelling that involves numbers and statistics is certainly more ...read more