Finding a doctor is scary, confusing and, with more information online than ever before, overwhelming. Potential patients are looking for a healthcare professional that will personally connect with them and care for their needs. Video profiles are the most effective method for doctors to show their personal side.
Five forms of ...read more
If you don’t have an Olympic-size marketing budget for your next event, use social media for affordable and effective exposure.
Does this sound familiar? You are given the task of making your next event a huge success with a minimal marketing budget. If so, you are not alone. It is ...read more
Email newsletters and promotions are everywhere. The trick is getting your recipients, especially the ones who requested it, to open your email and be engaged. How do you do it? You have to get around spam filters, build interest and deliver to your customers what you promise. Wrapping your head ...read more
As the Society for Healthcare Marketing and Development (SHSMD) (pronounced “sssshhhhhh-mid) convention approaches, the team who will represent The Roberts Group (TRG) continues to prepare. With my double acronyms out of the way (hey, I do work at an agency, it is kind of our thing), I am happy to ...read more
A logo should represent your business in its simplest terms, communicate your brand values, as well as, attract customers. Think about the image you are trying to create, the story you want told, as you begin the process of designing or redesigning your logo.
Everyone knows the cliché “a picture is ...read more