Archive: Tips

Scary Good Marketing - or Just Plain Scary?

With Halloween just around the corner, we thought it was a perfect time to share a new and “terrifying” trend happening in the advertising world: Prankvertising. Effective advertising should always sell something and strike a primal emotion, which is why many advertisers have become more focused on marketing through fear. Sounds more

Once upon a time …

As a child, everybody enjoyed listening to a good story whether it was told by a friend, family member or teacher. Whether the story was fiction or nonfiction, it probably came from a previously published source. Or, the storyteller could have created it as he or she went along with more

How to “go country” … a rural market expansion project

In today’s healthcare landscape, it’s a growing trend: healthcare systems are expanding into rural communities as they acquire independent hospitals and physician practices. While this sounds simple enough, the lengthy process requires careful market analysis, budgeting, planning and deliberate involvement and communication with key stakeholders and physicians from the start. more

Are you ready for the SUPERBUG?

Katie Stensberg

Over one hundred and seventy patients have been exposed to a “superbug” in California. Seven people – including two who died – have been infected through contaminated medical instruments at Ronald Reagan UCLA Medical Center in Los Angeles. Today, the U.S. Food and Drug Administration warned doctors and hospitals that the more

How Many New Words Do You Know?

Katie Stensberg

Every three months, the Oxford English Dictionary revises and adds new words… official words like… cat café beer and wine o’clock mkay (instead of okay) Pretty awesomesauce, huh? Yep, that’s in there too. So, how is it that these words and phrases that scream “trend” are included in a collection that brings us colporteur, more