Archive: Tips

Behind the Scenes: Nurse Branding Campaign

Katie Stensberg

A Look at the Creative Sequence During a client meeting last spring, discussions began about their upcoming branding campaign. Should we look at physicians/specialists? What about innovative technology? Highlight remodeling or campus expansion?  Then there was a pause. We NEED to do something with our nurses. Our nurses make us a ...read more

Spark the Chain Reaction of Gratitude

Barbara Thompson

Several years ago, I delivered a keynote presentation at a Midwest healthcare marketing convention. As President and CEO of The Roberts Group (TRG), I talked about igniting the spark and shared research findings that showed one of the ways high performers light the flame is by seeking out mentors. Something in ...read more

Humor in Healthcare

Did you hear the one about ... Letterman, Fallon and Kimmel do it every night. They stand in front of a nationwide audience and tell jokes and, the studio audience laughs hysterically. It looks really easy, too. But, behind the scenes, the audience at home did not see a team of writers ...read more

Healthcare Communications is a Gift with a Big Red Bow

Barbara Thompson

If I could give any gift to any CEO, it would be the gift of communication. Communication is the most basic fundamental building block of culture and as Patrick Lencioni says, “Culture trumps everything.” A gift would be to develop and commit to writing your communication “way” and then be ...read more

Getting Your POV to Key Stakeholders

Enquiring Minds Want to Know They Can Handle the Truth No matter what the occupation, lack of communication is one of the biggest complaints in the business world today. Not enough, too much, true comments, false comments are reasons to communicate with all parties involved. Management should strive to get the right kind ...read more