Pink Up Case Study
An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up movement started, and advice for marketing your next event/fundraising endeavor.
Know your roots
Back ...read more
A Look at the Creative Sequence
During a client meeting last spring, discussions began about their upcoming branding campaign. Should we look at physicians/specialists? What about innovative technology? Highlight remodeling or campus expansion? Then there was a pause. We NEED to do something with our nurses. Our nurses make us a ...read more
Several years ago, I delivered a keynote presentation at a Midwest healthcare marketing convention. As President and CEO of The Roberts Group (TRG), I talked about igniting the spark and shared research findings that showed one of the ways high performers
light the flame is by seeking out mentors. Something in ...read more
Did you hear the one about ...
Letterman, Fallon and Kimmel do it every night. They stand in front of a nationwide audience and tell jokes and, the studio audience laughs hysterically. It looks really easy, too.
But, behind the scenes, the audience at home did not see a team of writers ...read more
If I could give any gift to any CEO, it would be the gift of communication. Communication is the most basic fundamental building block of culture and as Patrick Lencioni says, “Culture trumps everything.”
A gift would be to develop and commit to writing your communication “way” and then be ...read more