Hear ye, hear ye — our experts have a lot to say. Right here, right on point.
February 07, 2012
This past weekend, I finished the book Steve Jobs by Walter Isaacson and found it profoundly impactful. What struck me most was Jobs’ love for living “at the intersection of the humanities and technology.” This intersection shaped Jobs’ attitude towards design, business and innovation.
January 27, 2012
The other night when I began watching the movie 50/50, there it was within the first 15 minutes – health care communicators can no longer ignore the number of patients who are looking online for health information.
December 12, 2011
2011 marked the second annual Pink Up Cape campaign, an awareness effort developed specifically for October, National Breast Cancer Awareness Month. In addition to an awareness campaign, this year’s Pink Up Cape had additional objectives: highlight Saint Francis’ commitment to fighting breast cancer with leading-edge technology at the recently opened Cancer Institute, increase mammogram appointments at Womancare, and increase donations to Dig for Life by 10%.
December 06, 2011
The Roberts Group Recognized for Outstanding Achievements in Health Care Marketing
The Roberts Group and its client, Saint Francis Medical Center recently won eight Show-Me Excellence Awards – including two for first place – for excellence in health care marketing from the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM).
November 28, 2011
National Handwashing Awareness Week is upon us (December 4-10), which ties in perfectly with a project we completed for one of our clients, Saint Francis Medical Center. Take a look at our Case Study and Do The Clean Hand Jive video; but first, wash your hands.
November 18, 2011
There are a lot of apps out there – to be more specific, there are roughly half a million apps for Apple’s iOS platform in general (source: MacStories.net). That being said, we wanted to share some apps that we have recently fallen in love with. What apps would you add to our list?
November 11, 2011
With the explosive growth of smartphone use, a mobile site is becoming increasingly vital for your health care organization. Some 87% of smartphone owners access the Internet or email on their handheld devices, including two thirds (68%) who do so on a typical day. When asked what device they normally use to access the Internet, 25% of smartphone owners said that they use their phone more often than a computer.
October 25, 2011
Saint Francis Medical Center in Cape Girardeau, Mo., has a long history of collaborative relationships with physicians.
October 13, 2011
In today’s aggressive physician recruitment world, attracting top talent is important. One overlooked aspect is that of helping a new physician build a new practice in your community.
September 29, 2011
As a physician liaison, clinical manager or health care marketer, one of the most difficult audiences to appeal to and get a response from is your own medical staff.
September 29, 2011
Did your mother ever tell you that you were born with two ears and one mouth for a reason? We sometimes get it backwards – talking twice as much as we listen. As marketers, our incessant talking is magnified by television ads, direct mail and, in the worst-case scenario, our social media use.
September 29, 2011
As a member of the hospital marketing team, much of your day consists of putting out fires, staying one step ahead of the game, grabbing a bite at your desk (sometimes while taking a conference call) and, often, saying “yes” to a request that later you have to figure out how you’re going to complete.
September 12, 2011
SHSMD 2011 or Bust! Our bags are packed and we are ready for the SHSMD Connections Conference to begin this Wednesday.
January 31, 2011
Taking time up front to clarify and communicate your needs and expectations will help you find the agency that’s just right for your organization.
December 13, 2010
A well-stocked marketing/public relations department is well prepared. Gather these essential items now and save yourself hassle in the long run.
October 19, 2010
Whether your organization is seeking an agency of record or a partner for a particular project, a request for proposal (RFP) is an extremely valuable tool to ensure that a potential partner will deliver the solutions that you need.
August 23, 2010
WAUKESHA, Wis. – The Roberts Group, a full-service health care marketing agency, received three silver awards and one bronze award at the 2010 Aster Awards, an elite national program recognizing outstanding health care professionals for excellence in their advertising/marketing efforts.
August 02, 2010
WAUKESHA, Wis – The Roberts Group, a full-service health care marketing agency, recently held an agency gathering to present and discuss how the new health care reform will likely affect the industry. The discussion focused on the positive and negative of the legislation for health care organizations. In addition, Barbara W. Thompson, president and CEO of The Roberts Group, encouraged employees to voice their opinions to local representatives and educate themselves about health care reform.
April 10, 2010
Ask 50 colleagues and mentors what advice they would give to students getting ready to start their careers and you’ll get 50 different answers.
April 06, 2010
Whatever you do, make sure that your marketing plan becomes a part of the organizational culture. Facility plans, strategic plans and financial plans all garner the time and attention of leadership. Make sure the marketing plan is received and understood by your organization’s top management.
April 01, 2010
What better way to communicate a successful outcome, introduce a new technology or bring a positive perspective to your health care facility than with a compelling patient story?
March 26, 2010
Brand. It’s a simple concept, really. It’s your “mark,” the indelible imprint your organization makes on your industry and
your customers.
July 16, 2009
A solid marketing plan gets results, but where do you begin? It takes time and effort.
