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Public Relations

The Man, The Myth, The Legend and Apple’s Marketing Philosophy

This past weekend, I finished the book Steve Jobs by Walter Isaacson and found it profoundly impactful. What struck me most was Jobs’ love for living “at the intersection of the humanities and technology.” This intersection shaped Jobs’ attitude towards design, business and innovation.

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Platinum MarCom Award Case Study: Pink Up Capeā„¢

2011 marked the second annual Pink Up Cape campaign, an awareness effort developed specifically for October, National Breast Cancer Awareness Month. In addition to an awareness campaign, this year’s Pink Up Cape had additional objectives: highlight Saint Francis’ commitment to fighting breast cancer with leading-edge technology at the recently opened Cancer Institute, increase mammogram appointments at Womancare, and increase donations to Dig for Life by 10%.

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First Steps to Unblocking Social Media at Your Hospital

According to QuantiaMD, 67% of physicians use social media professionally, and the ability to always be connected is essential to making online social networking manageable.

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Managing Media and Community Q & A

The health care industry continues to be studied closely. Media, consumers and community members ask probing questions about insurance issues, rising health care costs and charity care, so more and more marketing professionals find themselves having to prep their spokesperson for the “dreaded” interview or question-answer meeting.

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Is It Newsworthy?

With hundreds of news releases and ideas crossing an editor’s desk, what makes yours more newsworthy? Editors look for timely, significant and interesting stories that are close to home.

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Put Your PR to Work

Generating good PR for your organization is always a good idea. When the advertising budget is tight, it is a great way to keep your organization in the public view.

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