Hear ye, hear ye — our experts have a lot to say. Right here, right on point.
February 07, 2012
This past weekend, I finished the book Steve Jobs by Walter Isaacson and found it profoundly impactful. What struck me most was Jobs’ love for living “at the intersection of the humanities and technology.” This intersection shaped Jobs’ attitude towards design, business and innovation.
January 27, 2012
The other night when I began watching the movie 50/50, there it was within the first 15 minutes – health care communicators can no longer ignore the number of patients who are looking online for health information.
December 12, 2011
2011 marked the second annual Pink Up Cape campaign, an awareness effort developed specifically for October, National Breast Cancer Awareness Month. In addition to an awareness campaign, this year’s Pink Up Cape had additional objectives: highlight Saint Francis’ commitment to fighting breast cancer with leading-edge technology at the recently opened Cancer Institute, increase mammogram appointments at Womancare, and increase donations to Dig for Life by 10%.
December 06, 2011
The Roberts Group Recognized for Outstanding Achievements in Health Care Marketing
The Roberts Group and its client, Saint Francis Medical Center recently won eight Show-Me Excellence Awards – including two for first place – for excellence in health care marketing from the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM).
November 28, 2011
National Handwashing Awareness Week is upon us (December 4-10), which ties in perfectly with a project we completed for one of our clients, Saint Francis Medical Center. Take a look at our Case Study and Do The Clean Hand Jive video; but first, wash your hands.
November 18, 2011
There are a lot of apps out there – to be more specific, there are roughly half a million apps for Apple’s iOS platform in general (source: MacStories.net). That being said, we wanted to share some apps that we have recently fallen in love with. What apps would you add to our list?
November 11, 2011
With the explosive growth of smartphone use, a mobile site is becoming increasingly vital for your health care organization. Some 87% of smartphone owners access the Internet or email on their handheld devices, including two thirds (68%) who do so on a typical day. When asked what device they normally use to access the Internet, 25% of smartphone owners said that they use their phone more often than a computer.
October 27, 2011
According to QuantiaMD, 67% of physicians use social media professionally, and the ability to always be connected is essential to making online social networking manageable.
October 25, 2011
Saint Francis Medical Center in Cape Girardeau, Mo., has a long history of collaborative relationships with physicians.
October 13, 2011
In today’s aggressive physician recruitment world, attracting top talent is important. One overlooked aspect is that of helping a new physician build a new practice in your community.
January 31, 2011
Taking time up front to clarify and communicate your needs and expectations will help you find the agency that’s just right for your organization.
January 18, 2011
The Roberts Group has developed the Circles of Influence template to help identify the right messages for the right audiences in any crisis. Members of each circle may vary slightly depending on the scenario.
December 13, 2010
A well-stocked marketing/public relations department is well prepared. Gather these essential items now and save yourself hassle in the long run.
October 19, 2010
Whether your organization is seeking an agency of record or a partner for a particular project, a request for proposal (RFP) is an extremely valuable tool to ensure that a potential partner will deliver the solutions that you need.
August 23, 2010
WAUKESHA, Wis. – The Roberts Group, a full-service health care marketing agency, received three silver awards and one bronze award at the 2010 Aster Awards, an elite national program recognizing outstanding health care professionals for excellence in their advertising/marketing efforts.
August 09, 2010
WAUKESHA, Wis. – Jennifer Roberts, an account manager at The Roberts Group, has completed her Master of Science in health communication program at Boston University. The program is the first of its kind in this discipline to be offered in a distance-learning format. The Roberts Group is a health care marketing agency specializing in marketing strategy for health care providers and the degree program blended her professional work with academics, a pairing that will continue beyond graduation.
April 10, 2010
Ask 50 colleagues and mentors what advice they would give to students getting ready to start their careers and you’ll get 50 different answers.
April 06, 2010
Whatever you do, make sure that your marketing plan becomes a part of the organizational culture. Facility plans, strategic plans and financial plans all garner the time and attention of leadership. Make sure the marketing plan is received and understood by your organization’s top management.
April 01, 2010
What better way to communicate a successful outcome, introduce a new technology or bring a positive perspective to your health care facility than with a compelling patient story?
March 26, 2010
Brand. It’s a simple concept, really. It’s your “mark,” the indelible imprint your organization makes on your industry and
your customers.
