Hear ye, hear ye — our experts have a lot to say. Right here, right on point.
January 27, 2012
The other night when I began watching the movie 50/50, there it was within the first 15 minutes – health care communicators can no longer ignore the number of patients who are looking online for health information.
November 18, 2011
There are a lot of apps out there – to be more specific, there are roughly half a million apps for Apple’s iOS platform in general (source: MacStories.net). That being said, we wanted to share some apps that we have recently fallen in love with. What apps would you add to our list?
November 11, 2011
With the explosive growth of smartphone use, a mobile site is becoming increasingly vital for your health care organization. Some 87% of smartphone owners access the Internet or email on their handheld devices, including two thirds (68%) who do so on a typical day. When asked what device they normally use to access the Internet, 25% of smartphone owners said that they use their phone more often than a computer.
October 27, 2011
According to QuantiaMD, 67% of physicians use social media professionally, and the ability to always be connected is essential to making online social networking manageable.
October 25, 2011
Saint Francis Medical Center in Cape Girardeau, Mo., has a long history of collaborative relationships with physicians.
January 31, 2011
Taking time up front to clarify and communicate your needs and expectations will help you find the agency that’s just right for your organization.
January 18, 2011
The Roberts Group has developed the Circles of Influence template to help identify the right messages for the right audiences in any crisis. Members of each circle may vary slightly depending on the scenario.
January 13, 2011
The health care industry continues to be studied closely. Media, consumers and community members ask probing questions about insurance issues, rising health care costs and charity care, so more and more marketing professionals find themselves having to prep their spokesperson for the “dreaded” interview or question-answer meeting.
December 13, 2010
A well-stocked marketing/public relations department is well prepared. Gather these essential items now and save yourself hassle in the long run.
October 19, 2010
Whether your organization is seeking an agency of record or a partner for a particular project, a request for proposal (RFP) is an extremely valuable tool to ensure that a potential partner will deliver the solutions that you need.
April 22, 2010
It’s an ongoing challenge. You’re trying to keep the quality physicians you have, and you’re looking for that next group of superstars to take your organization to the next level.
April 10, 2010
Ask 50 colleagues and mentors what advice they would give to students getting ready to start their careers and you’ll get 50 different answers.
April 06, 2010
Whatever you do, make sure that your marketing plan becomes a part of the organizational culture. Facility plans, strategic plans and financial plans all garner the time and attention of leadership. Make sure the marketing plan is received and understood by your organization’s top management.
April 01, 2010
What better way to communicate a successful outcome, introduce a new technology or bring a positive perspective to your health care facility than with a compelling patient story?
March 26, 2010
Brand. It’s a simple concept, really. It’s your “mark,” the indelible imprint your organization makes on your industry and
your customers.
December 03, 2009
A crisis is any situation that threatens the reputation of an organization. At some point, all companies will most likely face a crisis or an issue that will evolve into a crisis if improperly managed.
July 16, 2009
A solid marketing plan gets results, but where do you begin? It takes time and effort.
June 19, 2009
We have has compiled this list of some of the common and not-so-common medical specialties you might encounter on the job or as a consumer.
June 09, 2009
When choosing an agency of record, consider these tips. They can mean the difference between a painful or prosperous selection process.
May 18, 2009
With hundreds of news releases and ideas crossing an editor’s desk, what makes yours more newsworthy? Editors look for timely, significant and interesting stories that are close to home.
December 04, 2008
Generating good PR for your organization is always a good idea. When the advertising budget is tight, it is a great way to keep your organization in the public view.
