scoop http://www.therobertsgroup.com/index.php en kstensberg@therobertsgroup.com Copyright 2012 2012-02-07T17:54:+00:00 The Man, The Myth, The Legend and Apple’s Marketing Philosophy http://www.therobertsgroup.com/index.php/blog/post/the_man_the_myth_the_legend_and_apples_marketing_philosophy http://www.therobertsgroup.com/index.php/blog/post/the_man_the_myth_the_legend_and_apples_marketing_philosophy This past weekend, I finished the book Steve Jobs by Walter Isaacson and found it profoundly impactful. What struck me most was Jobs’ love for living “at the intersection of the humanities and technology.” This intersection shaped Jobs’ attitude towards design, business and innovation.

Categories: MarketingPublic RelationsStrategy

]]> 2012-02-07T17:54+00:00 More than a 50/50 chance, the emergence of the e-patient http://www.therobertsgroup.com/index.php/blog/post/more_than_a_50_50_chance_the_emergence_of_the_e_patient http://www.therobertsgroup.com/index.php/blog/post/more_than_a_50_50_chance_the_emergence_of_the_e_patient The other night when I began watching the movie 50/50, there it was within the first 15 minutes – health care communicators can no longer ignore the number of patients who are looking online for health information.

Categories: MarketingStrategyTips

]]> 2012-01-27T17:45+00:00 Platinum MarCom Award Case Study: Pink Up Cape™ http://www.therobertsgroup.com/index.php/blog/post/platinum_marcom_award_case_study_pink_up_cape http://www.therobertsgroup.com/index.php/blog/post/platinum_marcom_award_case_study_pink_up_cape 2011 marked the second annual Pink Up Cape campaign, an awareness effort developed specifically for October, National Breast Cancer Awareness Month. In addition to an awareness campaign, this year’s Pink Up Cape had additional objectives: highlight Saint Francis’ commitment to fighting breast cancer with leading-edge technology at the recently opened Cancer Institute, increase mammogram appointments at Womancare, and increase donations to Dig for Life by 10%.

Categories: AwardsMarketingCreativePublic RelationsStrategy

]]> 2011-12-12T21:58+00:00 Wrapping Up 2011 with a BANG! http://www.therobertsgroup.com/index.php/blog/post/wrapping_up_2011_with_a_bang http://www.therobertsgroup.com/index.php/blog/post/wrapping_up_2011_with_a_bang The Roberts Group Recognized for Outstanding Achievements in Health Care Marketing

The Roberts Group and its client, Saint Francis Medical Center recently won eight Show-Me Excellence Awards – including two for first place – for excellence in health care marketing from the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM).
 

Categories: AwardsMarketingCreativePress ReleaseStrategy

]]> 2011-12-06T22:07+00:00 Do The Clean Hand Jive – strategy behind the video http://www.therobertsgroup.com/index.php/blog/post/do_the_clean_hand_jive_strategy_behind_the_video http://www.therobertsgroup.com/index.php/blog/post/do_the_clean_hand_jive_strategy_behind_the_video National Handwashing Awareness Week is upon us (December 4-10), which ties in perfectly with a project we completed for one of our clients, Saint Francis Medical Center. Take a look at our Case Study and Do The Clean Hand Jive video; but first, wash your hands.

Categories: MarketingCreativeStrategy

]]> 2011-11-28T21:30+00:00 Apps We Love to Love http://www.therobertsgroup.com/index.php/blog/post/apps_we_love_to_love http://www.therobertsgroup.com/index.php/blog/post/apps_we_love_to_love There are a lot of apps out there – to be more specific, there are roughly half a million apps for Apple’s iOS platform in general (source: MacStories.net). That being said, we wanted to share some apps that we have recently fallen in love with. What apps would you add to our list?

Categories: MarketingStrategyTips

]]> 2011-11-18T16:07+00:00 Is Your Web Site Mobile Friendly? http://www.therobertsgroup.com/index.php/blog/post/tips_for_the_increasingly_vital_mobile_site http://www.therobertsgroup.com/index.php/blog/post/tips_for_the_increasingly_vital_mobile_site With the explosive growth of smartphone use, a mobile site is becoming increasingly vital for your health care organization. Some 87% of smartphone owners access the Internet or email on their handheld devices, including two thirds (68%) who do so on a typical day. When asked what device they normally use to access the Internet, 25% of smartphone owners said that they use their phone more often than a computer.

Categories: MarketingStrategyTips

]]> 2011-11-11T14:31+00:00 Physician Views on Online Patient Communities http://www.therobertsgroup.com/index.php/blog/post/positive_physician_views_on_online_patient_communities http://www.therobertsgroup.com/index.php/blog/post/positive_physician_views_on_online_patient_communities Two-thirds of physicians who are familiar with patient communities say they have a positive impact on patients. Almost 40 percent of these physicians say they already recommend patient communities to their patients, and another 40 percent would consider recommending them. These positive physician views suggest that online patient communities may grow in acceptance by the medical community as more physicians become acquainted with them.

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]]> 2011-11-04T15:29+00:00 First Steps to Unblocking Social Media at Your Hospital http://www.therobertsgroup.com/index.php/blog/post/first_steps_to_unblocking_social_media_at_your_hospital http://www.therobertsgroup.com/index.php/blog/post/first_steps_to_unblocking_social_media_at_your_hospital According to QuantiaMD, 67% of physicians use social media professionally, and the ability to always be connected is essential to making online social networking manageable.

Categories: Public RelationsStaffStrategyTips

]]> 2011-10-27T20:32+00:00 Case Study: New Physician Partnerships http://www.therobertsgroup.com/index.php/blog/post/case_study_new_physician_partnerships http://www.therobertsgroup.com/index.php/blog/post/case_study_new_physician_partnerships Saint Francis Medical Center in Cape Girardeau, Mo., has a long history of collaborative relationships with physicians.

Categories: MarketingStrategyTips

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