December 06, 2011
Wrapping Up 2011 with a BANG!
The Roberts Group Recognized for Outstanding Achievements in Health Care Marketing
The Roberts Group and its client, Saint Francis Medical Center recently won eight Show-Me Excellence Awards – including two for first place – for excellence in health care marketing from the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM).
Saint Francis Medical Center received top honors in two categories:
- Employee Communication Projects: “Clean Hand Jive” campaign
- Video category: 2010 “Pink Up Cape” video
Saint Francis was also awarded second and third place honors for its achievements in the areas of internal and external publications, television advertising, cooperative partnerships, media relations activity or program, and special marketing or public relations project.
The Roberts Group also recently received 15 MarCom awards for its work on several campaigns for Saint Francis. This creative competition recognizes outstanding achievement by marketing and communication professionals from around the world. The agency was honored with three Platinum awards, MarCom’s most prestigious designation, for producing Saint Francis’s annual report and leading its Pink Up CapeTM campaign, a community-centered breast cancer awareness program that kicked off in 2010. The Roberts Group also received MarCom Gold awards in five categories and honorable mention in seven others—further demonstrating the agency’s commitment to developing and executing highly creative campaigns for its health care clients.
About MAHPRM
MAHPRM was formed in 1978 as an affiliated organization of the Missouri Hospital Association (MHA) and an affiliated chapter of the Society for Healthcare Strategy & Market Development. The organization is governed by a board of directors, which includes representatives from each of Missouri’s six districts. Activities are coordinated through the MHA office in Jefferson City. For more information, visit www.mahprm.org or call (573) 893-3700.
About MarCom
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. For more information, visit www.marcomawards.com or call (817) 795-4949.
About Saint Francis Medical Center
Saint Francis Medical Center is a 280-bed health care facility serving more than 650,000 people throughout Missouri, Illinois, Kentucky, Tennessee and Arkansas. Guided by its mission to provide a ministry of healing and wellness inspired by its Christian philosophy and values, the Medical Center has become a progressive, innovative regional tertiary care referral center. Saint Francis is proud to be the only employer in Missouri ranked on Modern Healthcare magazine’s prestigious Best Places to Work in Healthcare list for four consecutive years. For more information, visit www.sfmc.net or call (573) 331-3000.
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