In addition to helping The Roberts Group and its clients with social media strategy, Roberts will serve as a vital part of the account service team by working on several key accounts. In her new role, Roberts will work with clients on a daily basis and assist them with campaign strategy and tactics. Additionally, she will work together with internal departments to ensure all projects meet the client’s specifications and exceed expectations.

“We are very happy to have Jen on our team. Her background and knowledge in health care marketing, along with her experience in developing strong relationships, makes her a perfect fit as we continue our efforts to grow the business and provide top-notch customer service,” said Lori A. Bruss, MEd, CHES, executive vice president at The Roberts Group.

Roberts has more than five years of professional experience in the areas of marketing strategy and business development. She holds a bachelor’s degree in communications and is currently pursuing her master’s in health communication. Roberts is also a member of Wisconsin Healthcare Public Relations & Marketing Society (WHPRMS).

About The Roberts Group
The Roberts Group is a full-service agency providing strategic marketing direction, creative communication tools and exceptional customer service for health care organizations for more than 28 years. As experts in how consumers and physicians choose health care, The Roberts Group helps its clients increase patient volumes and revenues, proving the value of marketing. This is achieved by applying research-based insights, diagnostic marketing tools and vast experience to drive successful campaigns.