WAUKESHA, Wis. – The Roberts Group, Inc., a full-service agency specializing in health care, was recognized for advertising excellence when a panel of national judges awarded the agency two gold, two silver, one bronze and two merit awards for the 27th Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report.

The judges evaluate entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The Roberts Group won awards for several different advertising initiatives developed for its client Saint Francis Medical Center in Cape Girardeau, Mo.

“Working with health care organizations for nearly 30 years has given us the experience and passion that motivates us to deliver a combination of smart strategy and creative that has resulted in growth for our clients and the agency,” says Barbara W. Thompson, president and CEO of The Roberts Group. “Receiving recognition from the Healthcare Advertising Awards is an honor and really shows how the agency pulls together to create exceptional campaigns for our clients.”

The judges reviewed more than 4,000 entries, awarding a total of 260 gold awards, 250 silver awards and 241 bronze awards. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of health care marketing, advertising and strategic business development.

About The Roberts Group
The Roberts Group is a full-service agency providing strategic marketing direction, creative communication tools and exceptional customer service for health care organizations for more than 28 years. As experts in how consumers and physicians choose health care, The Roberts Group helps its clients increase patient volumes and revenues, proving the value of marketing. This is achieved by applying research-based insights, diagnostic marketing tools and vast experience to drive successful campaigns.