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WAUKESHA, Wis. – The Roberts Group, a full-service health care marketing agency, received three silver awards and one bronze award at the 2010 Aster Awards, an elite national program recognizing outstanding health care professionals for excellence in their advertising/marketing efforts.
“As an agency that provides services to strictly health care organizations, our knowledge and passion for the industry continues to drive the quality of our work,” says Barbara W. Thompson, president and CEO of The Roberts Group. “Receiving these types of recognitions show how our creative strategy has the right mix to deliver results for our clients. We consider it an honor to be recognized for our work and want to thank the 2010 Aster Awards judges.”
The 2010 Aster Awards consisted of approximately 3,000 entries from across the country. Entries compete against similar-sized organizations, and judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal. The Roberts Group won awards for different advertising initiatives developed for Saint Francis Medical Center, in Cape Girardeau, Mo.
Entries for the Aster Awards were judged by a diverse panel of health care marketing experts. All winners are posted on the Aster Awards’ website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
About The Roberts Group
The Roberts Group is a full-service agency providing strategic marketing direction, creative communication tools and exceptional customer service for health care organizations for more than 28 years. As experts in how consumers and physicians choose health care, The Roberts Group helps its clients increase patient volumes and revenues, proving the value of marketing. This is achieved by applying research-based insights, diagnostic marketing tools and vast experience to drive successful campaigns.
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