All this talk about our proven process isn’t just a marketing pitch. It’s something we deeply believe in. Recently, when we wanted a new look for our agency, we followed this same strategy we use for every job from every client: conducting research and developing a creative brief to identify strategic goals and map out a course of action.

First, we wanted to match our image to our status as an authority on health care — a breath of fresh air in a murky marketing arena. We also needed to differentiate ourselves from the sea of acronyms used by competitors. That led us to a fresh new logo focused on the name “Roberts.” Our Web site also got a makeover and is now easier to navigate and more user-friendly.

As we worked through this tuneup process, we were able to tune in to the values and benefits we can offer you. Now that’s smart, creative strategy. For health care.