Our Blog

Is Centralized Healthcare Marketing Right for You?

Julia Hansch

Three Questions at the Center of Any Decision. Is it acceptable for separate facilities and departments to “do their own thing,” or should all marketing efforts be centralized? Many hospitals and healthcare systems face this important issue regularly. Perhaps you find yourself weighing what’s best for your situation. In our view, step ...read more

Healthcare Communications is a Gift with a Big Red Bow

Barbara Thompson

If I could give any gift to any CEO, it would be the gift of communication. Communication is the most basic fundamental building block of culture and as Patrick Lencioni says, “Culture trumps everything.” A gift would be to develop and commit to writing your communication “way” and then be ...read more

No End in Sight for Nursing Shortage?

Julia Hansch

No Better Time to Think and Act Strategically. Nurses are hard to find. The American Association of Colleges of Nursing says the current national shortage could continue through 2030. That's the challenge. It's also another opportunity to develop sound strategies and execute them flawlessly. Here's how The Roberts Group turns daunting challenges ...read more

The Roberts Group Promotes Julia Hansch

Katie Stensberg

Julia Hansch was recently promoted to Executive Vice President at The Roberts Group in Waukesha, Wis. She will continue to guide and lead the account services team, and will be heading up the new business team along with a variety of other agency initiatives and campaigns. She served as an account ...read more

Siepmann Promoted to Project Manager

Katie Stensberg

Elizabeth Siepmann has been promoted to Project Manager at The Roberts Group in Waukesha. She recently celebrated her two-year anniversary with The Roberts Group as an Account Coordinator. In those two years, Elizabeth has proved her expertise, skills and abilities while working with the healthcare-related clients. Elizabeth remembers the most minute ...read more