Our Blog

SHSMD 2017 Healthcare Conference Insights from our Creative Director

Kim Dunn

“Think different.” Anyone remember that tagline? Sure you do – it is iconic! And yet it still resonates every day, for every organization, in every area of business to this day. Healthcare is no different. In fact, it matters even more right now. No matter your title, your role encompasses ...read more

The SHSMD Experience … Making the Impossible, Possible

Kristi Eichman

As a “newbie” in the healthcare industry (fun fact: my career started in healthcare many years ago), I was told on my first day that you must put the SHSMD Annual Conference on your calendar. And, wow, this was great advice! So much so that here I am writing a ...read more

Making the Lists and Checking them Twice

Katie Stensberg

The Milwaukee Business Journal recognizes The Roberts Group on two of their recent lists – the Largest Wisconsin-based Women-owned Businesses and the Largest Milwaukee-area Advertising Agencies. Barbara W. Thompson, President and CEO, established The Roberts Group in 1981 influenced by the internal drive and entrepreneurial spirit of her father, Dean Weeks. “My ...read more

Sit back, relax … and talk marketing (retreat)

Julia Hansch

Spending time with clients is one of my favorite parts of my job. Each time I pick their brains to determine service line differentiators and strengths to feature in an upcoming campaign, or strategize about how to best communicate organizational changes to staff, I’m reminded The Roberts Group works with ...read more