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Successfully Market Your Bariatric Surgery Program

Liz Siepmann

A NEED FOR BARIATRIC SURGERY In the United States, doctors perform more than 196,000 bariatric procedures per year. In fact, bariatric surgery is the most effective and durable treatment for morbid obesity, resulting in significant weight loss and helping to prevent, improve or resolve more than 40 obesity-related diseases or conditions ...read more

Nielsen Data and Research: One of the Many Tools in Our Media Toolbox

Laura Pagel

What’s Up with Nielsen? Since the 1950s the Nielsen ratings system has been the leading source of television audience measurement information. Initially, ratings were gathered by viewer “diaries”, with consumers self-recording their viewing habits. Today, in the new world … full of data, metrics and messaging, Nielsen has developed new standards ...read more

Kickstart the Season of Giving With #GivingTuesday

Katie Stensberg

On the first Tuesday following Thanksgiving, nonprofit organizations and foundations alike encourage communities to participate in a global day of giving known as Giving Tuesday. Originally launched in 2012 by two organizations, New York’s 92nd Street Y and the United Nations Foundation, Giving Tuesday has increased by 317 percent! This ...read more