Every fall, I look forward to attending the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS) conference. It’s consistently well-run and chock-full of poignant content paired with a group of people who share a passion for the healthcare marketing industry. Again this year, I had the honor of presenting at ...read more
“Think different.” Anyone remember that tagline? Sure you do – it is iconic! And yet it still resonates every day, for every organization, in every area of business to this day. Healthcare is no different. In fact, it matters even more right now. No matter your title, your role encompasses ...read more
As a “newbie” in the healthcare industry (fun fact: my career started in healthcare many years ago), I was told on my first day that you must put the SHSMD Annual Conference on your calendar. And, wow, this was great advice! So much so that here I am writing a ...read more
The Milwaukee Business Journal recognizes The Roberts Group on two of their recent lists – the Largest Wisconsin-based Women-owned Businesses and the Largest Milwaukee-area Advertising Agencies.
Barbara W. Thompson, President and CEO, established The Roberts Group in 1981 influenced by the internal drive and entrepreneurial spirit of her father, Dean Weeks.
“My ...read more
Spending time with clients is one of my favorite parts of my job. Each time I pick their brains to determine service line differentiators and strengths to feature in an upcoming campaign, or strategize about how to best communicate organizational changes to staff, I’m reminded The Roberts Group works with ...read more