Like a Phoenix, Wainscott Rises to Account Manager
We are pleased to announce that Erin Wainscott has been promoted to Account Manager. Erin’s enthusiasm and strong work ethic is backed with a degree in communication from the University of Wisconsin-Green Bay. Go Green Bay Phoenix (and Packers)!
In her new role, Erin ...read more
Several years ago, I delivered a keynote presentation at a Midwest healthcare marketing convention. As President and CEO of The Roberts Group (TRG), I talked about igniting the spark and shared research findings that showed one of the ways high performers “light the flame” is by seeking out mentors. Something ...read more
Pink Up Case Study
An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up™ movement started, and advice for marketing your next event/fundraising endeavor.
Know your roots
Back ...read more
Canadian Agency Launches Campaign to Lift America’s Spirits
Distraught about the presidential election? Put down that box of Kleenex and pint of Ben & Jerry’s Americone Dream ice cream, because Canada is sending some brotherly love thanks to Toronto-based creative agency, The Garden.
The campaign is a playfully called, “Tell America It’s ...read more
The TRG team is still on a high from an outstanding conference in Madison last week. What a thrill to have two of our team members present at Wisconsin Healthcare Public Relations and Marketing Society’s (or “WHPRMS” for those of us in the industry) annual three-day conference.
Our presentation topics could ...read more