Our Blog

The Roberts Group Promotes Erin Wainscott

Katie Stensberg

Like a Phoenix, Wainscott Rises to Account Manager We are pleased to announce that Erin Wainscott has been promoted to Account Manager. Erins enthusiasm and strong work ethic is backed with a degree in communication from the University of Wisconsin-Green Bay (hyperlink, http://www.uwgb.edu/). Go Green Bay Phoenix (and Packers)! In her new ...read more

Spark the Chain Reaction of Gratitude

Barbara Thompson

Several years ago, I delivered a keynote presentation at a Midwest healthcare marketing convention. As President and CEO of The Roberts Group (TRG), I talked about igniting the spark and shared research findings that showed one of the ways high performers light the flame is by seeking out mentors. Something in ...read more

7 Tips for Event Marketers Who Fundraise

Kelly Christiansen

Pink Up Case Study An entire community joins together for a cause. You have heard of this before, but what does it look like? In this illustration, it looks pink. Here is the story of how the Pink Up movement started, and advice for marketing your next event/fundraising endeavor. Know your roots Back ...read more

Telling America It’s Great

Katie Stensberg

Canadian Agency Launches Campaign to Lift Americans Spirits Distraught about the presidential election? Put down that box of Kleenex and pint of Ben & Jerrys Americone ice cream, because Canada is sending some brotherly love thanks to Toronto-based creative agency, The Garden. The campaign is a playfully called, Tell America Its Great ...read more

WHPRMS: Madison

Julia Hansch

The TRG team is still on a high from an outstanding conference in Madison last week. What a thrill to have two of our team members present at Wisconsin Healthcare Public Relations and Marketing Societys (or WHPRMS for those of us in the industry) annual three-day conference. Our presentation topics could ...read more