We were recently asked our opinion on centralized or decentralized marketing. It should come as no surprise that we are advocates of centralized marketing.
First, that puts marketing plans and execution in the hands of people who know marketing. We have trained hard in marketing as an orthopedic SBU director has ...read more
Now more than ever, compelling storytelling — and incredible stories — are transforming the healthcare landscape. And these cohesive stories successfully come together by collecting, researching, listening and telling real stories that highlight doctor know-how, hone in on patient health and education, celebrate community wellness and so many more.
YOU can ...read more
The Roberts Group gleaned several insights from the Society for Healthcare Marketing Strategy and Development (#SHSMD2016) Conference in Chicago earlier this month. Here are some of our favorite healthcare marketing takeaways with lifestyle learnings included!
Culture > Strategy
In Chip Madera’s closing keynote, Leading Others Through Difficult Times, we learned that ...read more
As the Society for Healthcare Marketing and Development (SHSMD) (pronounced “sssshhhhhh-mid) convention approaches, the team who will represent The Roberts Group (TRG) continues to prepare. With my double acronyms out of the way (hey, I do work at an agency, it is kind of our thing), I am happy to ...read more
If you don’t have an Olympic-size marketing budget for your next event, use social media for affordable and effective exposure.
Does this sound familiar? You are given the task of making your next event a huge success with a minimal marketing budget. If so, you are not alone. It is ...read more