Sauk Prairie Memorial Hospital & Clinics
Biomet^® Signature™ Knee Replacement

Creative Brief: Sauk Prairie Memorial Hospital & Clinics (SPMHC) is the only facility in the Midwest performing the new Biomet® Signature™ custom-fit knee replacement. SPMHC wants to capitalize on this before the competition breaks into the market and needs a strategy to increase referrals, total volumes and revenue. Research shows that consumers have a favorable opinion of SPMHC for surgery and orthopaedics; however, they need to be educated about how Biomet differs from traditional knee replacements.