Creative Brief: The Milwaukee Journal Sentinel is conducting its Building Partners for Humanity campaign. The goal is to partner with local advertising agencies to raise awareness, probono, for Milwaukee-area nonprofit organizations while allowing agencies to showcase creative talents. With the downturn in the economy, the Food Pantry of Waukesha County is now serving more "working poor" and more nontraditional clients (people laid off from all industries); many new donors are people who have come close to using the services themselves. We need to raise awareness about the compelling, close-to-home need and, ultimately, attract more donations.
Follow us on: