Issue: Coulis Cardiology, a dynamic cardiology practice in Sheboygan, Wis., with a regional reputation for leadership and quality, wanted to heighten awareness for the practice and promote a new cardiologist who was joining the team.
Strategy: Develop a campaign to heighten brand awareness, introduce new staff, and package information about expertise, technology and outcomes for consumers and referring physicians. Strategy combines paid advertising and grassroots public relations to maximize reach and frequency of messaging; tactics include logo, Web site, print, Web banner ads and radio.
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