Put Your PR to Work

Generating good PR for your organization is always a good idea. When the advertising budget is tight, it is a great way to keep your organization in the public view.

1. Develop a good working relationship with the reporters and editors of your local media.
2. Send press releases and story pitches on new technology to the appropriate people.
3. If possible, have a patient and physician prepared to talk to the media. Tell editors you can provide this “human element.”
4. Prepare talking points for speakers to focus on the main message.
5. Write and submit Public Service Announcements (PSA) to radio stations. Tie them to certain health observance months, such as Heart Month.
6. Send story ideas about successful internal programs to trade publications.
7. Submit news releases or produce ads on professional and community accomplishments of employees.
8. Plan an event. Invite the media.
9. Your own employees are the best PR. Use your internal communications to their fullest potential.
10. Be on the lookout for good human-interest stories.
11. Consider scheduling a regular press opportunity for the media with your CEO.

For more information, e-mail Lori A. Bruss, MEd, CHES, executive vice president, or call (866) 549-6848.