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WHPRMS: Madison

Julia (Hansch) Schultz

The TRG team is still on a high from an outstanding conference in Madison last week. What a thrill to have two of our team members present at Wisconsin Healthcare Public Relations and Marketing Societys (or WHPRMS for those of us in the industry) annual three-day conference.

Our presentation topics could not have been more different. Mark Thompson led a keynote panel comprising TRG strategic producer partners who specialize in television and radio creative work. The group shared their experiences (and some excellent examples), highlighting compelling ways to tell a story in a way that resonates with your target audience. This groups more than 100 years of combined experience (!) set the tone for a rich, insightful panel discussion. Take a peek at our latest video (latest video will be a live link), which highlights ways to help your providers tell a story to your future patients.

Though admittedly not as exciting, I was honored to present about electronic medical records (EMR) communication, including innovative marketing tactics to engage patients in online portals. As our industrys purse strings tighten, there is ongoing pressure to meet federal requirements surrounding EMR initiatives, which are paired with steep financial implications. As marketers, our job is to help spread the word to staff and patients to help our organizations meet these objectives.

One big benefit of presenting to a group of healthcare marketers is realizing that many of us get excited about the same types of things, which might send others into an afternoon nap (Meaningful Use anyone? ICD-10 training? You get the picture.) If you were unable to attend my session, this article highlights its key takeaways (link to ABCs of EMR article).

Did you miss us in Madison? Wed love to connect and bring you up to speed! Drop us a line below and well set up a time to chat.

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