The Roberts Group

Smart. Creative. Strategy. For Health.

I Hate Cancer

  • The multimedia campaign debuted with the opening of a state-of-the-art cancer institute. The messaging was crafted to show the clinical team’s strength, the region’s new cutting edge technology and Saint Francis’ daily commitment to fight cancer.

  • The multimedia campaign debuted with the opening of a state-of-the-art cancer institute. The messaging was crafted to show the clinical team’s strength, the region’s new cutting edge technology and Saint Francis’ daily commitment to fight cancer.

  • The multimedia campaign debuted with the opening of a state-of-the-art cancer institute. The messaging was crafted to show the clinical team’s strength, the region’s new cutting edge technology and Saint Francis’ daily commitment to fight cancer.

     
  • The multimedia campaign debuted with the opening of a state-of-the-art cancer institute. The messaging was crafted to show the clinical team’s strength, the region’s new cutting edge technology and Saint Francis’ daily commitment to fight cancer.

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  • The multimedia campaign debuted with the opening of a state-of-the-art cancer institute. The messaging was crafted to show the clinical team’s strength, the region’s new cutting edge technology and Saint Francis’ daily commitment to fight cancer.